Collective Hair Design
Collective Hair Design is a family-friendly hair salon located just off Main Street in Lincoln. The salon stocks Kerastase, L'Oreal and Matrix products and uses ghd styling tools. Services include cuts, colour, Kerastase Fusio treatments, BKT/Keratin smoothing and straightening, perms and a camera-based hair and scalp check. Online booking is available.
Performance snapshot
How does Collective Hair Design measure up?
9.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.8
Overall Score
Scored out of 10 across nine marketing areas
7.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Collective Hair Design shows a very high digital health score of 9.8 out of 10. Overall health is strong, with key strengths in domain health and a claimed Google Business Listing, and open-for-business status. The most notable opportunities lie in improving Google Maps search results visibility, increasing and securing more Google reviews, and refining on-page SEO and paid traffic signals for better conversions.
Google Business Listing
Collective Hair Design shows a very high health score on Google Business Listing, indicating strong listing completeness and verification. The key findings highlight that the listing is claimed, open-for-business status is shown, a website link and phone number are present, and the listing title is visible. The main opportunity noted is further photos to push rankings.
Google Maps Ranks
Collective Hair Design shows moderate visibility on Google Maps with an overall health score of 5.2 out of 10. The business ranks well for several hair-related keywords in Lincoln, including "hair salon in lincoln, christchurch, new zealand" (rank 4) and "unisex hairdresser in lincoln, christchurch, new zealand" (rank 5). Opportunities lie in continuing gains in aggregate maps searches and maintaining borough presence.
Citations & Social Media
Collective Hair Design shows a solid health score of 7.3 out of 10. Strengths include outstanding Instagram and Facebook profiles and a well-maintained Fresha listing, indicating strong social presence and accessible booking. Key next steps focus on expanding reach on missing channels and directories to improve discovery among potential customers.
Open Hours vs Demand
Collective Hair Design's opening hours largely match local demand, with strong alignment during key mid-day Saturday and Tuesday peaks. Notable missed opportunities occur on Sundays around midday and mid-afternoon, and Wednesday at 5pm when local searches remain high but the salon is closed. No open hours fall in low-demand windows. Consider selectively opening Sunday afternoons or extending Wednesday into early evening for commercial gain.
Overall health: average rating 4.5/5 from 107 reviews, signaling generally positive customer sentiment. Reviews repeatedly praise BKT/Keratin smoothing and Kerastase Fusio treatments and note warm, knowledgeable staff and thoughtful extras in-salon. A small but notable set of low-star reviews raises a consistent complaint about some men's haircut experiences, which contrasts with the dominant positive feedback.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
81%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Collective Hair Design
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Collective Hair Design
Collective Hair Design is a hair salon based just off Main Street in Lincoln. It presents as a recently refreshed space in the heart of town and operates with set opening hours across weekdays and Saturdays. The salon positions itself as family friendly and welcomes a wide range of clients.
The salon lists several professional product lines and tools including Kerastase, L'Oreal and Matrix, along with ghd irons and styling brushes. Services mentioned on the site and in customer notes include cuts and colour work, Kerastase Fusio treatments, BKT (Nanoplasty) smoothing and Keratin blow-out or straightening services, plus perms and packaged styling options.
Customer feedback highlights warm, attentive staff and repeat visits for smoothing and fusion treatments. Reviews commonly mention successful outcomes from BKT Nanoplasty and Kerastase Fusio services, friendly stylists who offer advice, and a welcoming salon atmosphere. Several customers report long-lasting results from straightening treatments and say staff are knowledgeable and communicative during appointments.
In practical terms Collective Hair Design combines a full salon service mix with branded professional products and specialist smoothing treatments. The salon offers online booking and a camera-based hair and scalp diagnostic check for clients wanting a closer look at their hair condition. These elements, together with the town-centre location, characterise the salon for local customers seeking treatment-focused services in Lincoln.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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