SBG Accounting
SBG Accounting is an accountancy practice located on Colombo Street in Sydenham, Christchurch, offering affordable accounting and bookkeeping. Its services include income tax returns, annual accounts, payroll, GST and PAYE returns, administration, accounts payable and receivable, and monthly management reports. The firm offers a free 30-minute initial consultation and focuses on practical support for local small businesses.
Performance snapshot
How does SBG Accounting measure up?
5.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6
Overall Score
Scored out of 10 across nine marketing areas
5.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
SBG Accounting shows an above-average digital marketing health with a 6.1/10 overall. The strongest elements are the claimed Google listing with a live phone number and an open-for-business status, which support easy customer contact and visibility. Key opportunities include improving Google reviews, response rates, and developing an active Instagram presence.
Google Business Listing
SBG Accounting shows an above-average health score for its Google Business Listing, indicating solid presence and control. The listing has a claimed status, a visible phone number, and an open-for-business status, which helps convert local inquiries into visits. The most important finding is that the listing lacks a meaningful description, limiting clarity of services for potential customers.
Google Maps Ranks
SBG Accounting shows a healthy presence on Google Maps with an overall health score of 6.8 out of 10. The business ranks well for several top keywords in Sydenham, especially for accountant and accounting firm terms, indicating strong local visibility. The main opportunities focus on improving aggregate and borough-specific maps rankings to move into higher performance brackets.
Citations & Social Media
SBG Accounting shows very low presence health (1.1/10) with existing LinkedIn activity as the primary completed achievement. The strongest current signal is an active LinkedIn profile listing, which helps reach more customers via professional networks. Remaining platforms lack active profiles and opportunities lie in Instagram, Facebook, TikTok, LinkedIn Company and TikTok Directory to improve visibility and trust.
Open Hours vs Demand
SBG Accounting's current hours show clear alignment on Thursdays, with the practice open during multiple high-demand slots (9am, 10am, 1-3pm). However, several strong weekend demand windows are missed: key Sunday mornings and midday are closed, and Saturday late afternoon is also a popular time. No open hours fall in low-demand periods, so opening-hour waste appears low.
Overall health: average rating 3.7 from a small sample, so conclusions are limited. Reviews show a split pattern: most reviewers left five-star ratings indicating strong positive sentiment, while a small number of one-star reviews raise a serious complaint about competence and timekeeping. The mixed signals mean sentiment appears divided rather than uniformly positive or negative.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.7
average rating
Your overall rating as seen by potential customers
30%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for SBG Accounting
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about SBG Accounting
SBG Accounting is an accountancy practice based on Colombo Street in Sydenham, Christchurch. It presents itself as an affordable provider of accounting services to local clients and small businesses.
The practice lists a broad set of services including income tax returns, annual accounts, payroll, GST and PAYE returns, and administration and bookkeeping. Specific tasks cited are accounts payable and receivable, payroll processing, monthly management reports and other routine accounting administration. The website also offers an initial free 30-minute consultation.
Customer feedback is mixed. Some clients describe the team as professional and knowledgeable and say they received helpful advice. Other reviews raise concerns about slow completion of paperwork and problems with basic account management. The overall average rating on public review listings sits at about 3.7, reflecting those differing experiences.
Locally, SBG Accounting is positioned as a Sydenham-based, affordable accounting option that covers day-to-day bookkeeping through to annual accounts and payroll. The combination of broad service coverage, a free initial consultation and a Christchurch location on Colombo Street are the practical points that distinguish the practice for nearby small businesses and clients.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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