Downies Flowers
Downies Flowers is a Christchurch florist based in Middleton offering fresh, handcrafted bouquets and same-day delivery across the city. With over 50 years of experience they provide floral arrangements for birthdays, sympathy, weddings and everyday gifting, plus wholesale supply across Canterbury. Customers can order online or visit the Middleton shop for local, friendly service.
Performance snapshot
How does Downies Flowers measure up?
6.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.5
Overall Score
Scored out of 10 across nine marketing areas
7.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Downies Flowers shows a very high digital marketing health, with a 9.5 out of 10 score. The business's current strengths include a claimed Google Business Listing with a website link and excellent domain health, plus an Open-for-Business status that ensures accurate availability. The two key opportunities are improving opening hours alignment with peak demand and continuing growth in Google Maps search and review engagement to build trust.
Google Business Listing
Downies Flowers shows a very high Google Business Listing health score of 9.8 out of 10, indicating strong completeness and accuracy. The business has a claimed listing with a website link and a visible phone number, and it correctly displays open status. A solid strength is the consistent contact and access for customers, supported by a complete listing.
Google Maps Ranks
Downies Flowers shows mid-range health in Google Maps with a 5.4/10 overall health. The business ranks well for several local keywords, especially in the Hillmorton and Addington-Middleton areas, indicating strong local visibility for flower design and dried flower queries. The main opportunity is expanding aggregate and borough presence to push above current midpoints.
Citations & Social Media
Downies Flowers shows very high health (9.4/10) for its social and directory presence, indicating strong visibility and trust. The strongest strengths are outstanding Facebook and Instagram profiles with high trust scores, plus an accurate Yellow Directory listing. The main focus should be to expand visibility on other key platforms to capture additional local customers.
Open Hours vs Demand
Downies Flowers shows partial alignment with Christchurch demand: open during several strong Thursday midday peaks but closed through key weekend afternoons. Strong alignment occurs Thursday 11am-1pm and 2-3pm when customer searches are highest. Missed opportunities include Saturday and Sunday afternoons when demand is high but the shop is closed. No low-demand open hours were identified.
Downies Flowers shows a healthy review profile with an average rating of 4.6 from 61 Google reviews. Customers repeatedly praise fresh, vibrant arrangements, reliable same-day delivery across Christchurch and friendly, helpful service - including smooth orders from overseas. A small number of low ratings exist, indicating occasional problems, but most reviews reflect consistent satisfaction with quality and delivery timeliness.
Reputation
Reputation & Ratings
16%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
78%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Downies Flowers
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Downies Flowers
Downies Flowers is a Christchurch florist located in Middleton that creates fresh and dried floral arrangements for everyday gifting, special occasions and sympathy. The shop offers same-day flower delivery across Christchurch, serving homes, businesses and selected hospitals from Monday to Saturday.
The florist specialises in handcrafted bouquets, bespoke wedding flowers and wholesale supply across Canterbury. Their product range includes vibrant fresh bouquets and dried arrangements, and they promote reliable delivery options and online ordering for time-sensitive occasions.
Customer feedback highlights consistently fresh, well-arranged bouquets and helpful communication when organising deliveries. Review themes point to large, colourful arrangements that meet expectations, attentive responses for visitors and out-of-town orders, and positive experiences with customised dried and celebration flowers.
Locally, Downies Flowers is characterised by long-standing experience, a Middleton retail presence and a combination of retail, wedding and wholesale services. Customers seeking Christchurch same-day delivery, bespoke wedding work or wholesale blooms will find a neighbourhood florist that emphasises thoughtful design, reliable service and a broad offering across Canterbury.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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