Cappriccio's Flowers
Cappriccio's Flowers in Waltham, Christchurch is a local florist offering floral arrangements, bouquets and deliveries. Customers note fair pricing, fresh long-lasting blooms and a friendly owner. Some reviews also raise concerns about occasional poor freshness and service. The shop focuses on everyday bouquets and value-driven arrangements for local customers and deliveries.
Performance snapshot
How does Cappriccio's Flowers measure up?
2.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.6
Overall Score
Scored out of 10 across nine marketing areas
4.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Cappriccio's Flowers shows a low overall digital health score of 2.6 out of 10, indicating substantial room for improvement. The business has solid basics in place, including a website link, open-for-business status, a listing title, a phone number and a full address on Google Business. The most important takeaway is the need to start engaging with customers through reviews and improving on-page SEO.
Google Business Listing
Cappriccio's Flowers shows a low overall health score on Google Business, indicating significant room for improvement. The listing already has a website link, a phone number, a full address, and an open status, which are positive foundations. Key issues include unclaimed status, lack of a meaningful description, and missing logo, with photo activity only just beginning to grow.
Google Maps Ranks
Cappriccio's Flowers shows a solid health score of 8.4 out of 10, indicating strong visibility on Google Maps. The top opportunities focus on expanding presence across more local suburbs and maintaining the borough lead. Key strengths include ranking top for several core florist keywords in Waltham, with room to push further in nearby areas.
Citations & Social Media
Cappriccio's Flowers shows a cautious health score and room for growth. The overall health is 0.7 out of 10, indicating very low presence across key social platforms and directories. The strongest current finding is that Neighbourly listings (both directory and profile) are present and up to date, supporting local visibility.
Open Hours vs Demand
Cappriccio's Flowers shows generally good alignment: 56 well-aligned peak hours and zero low-demand open hours. Strong matches occur Sunday 2-4pm, Saturday 2pm and Thursday 11am when the shop is open during popular windows. Missed opportunities include weekday mornings (Mon 9am, Wed 8-9am, Thu 9am) and Sunday 6pm when local demand is high but the shop is closed.
Cappriccio's Flowers shows an overall health score of 3.9 from Google reviews, indicating generally positive but mixed sentiment. Customers frequently praise fair pricing, fresh long-lasting blooms and a friendly owner; recurring concerns include occasional poor freshness, a reported fake flower and instances of poor service. Overall reputation rests on everyday, value-driven offerings for local customers and deliveries.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.9
average rating
Your overall rating as seen by potential customers
63%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Cappriccio's Flowers
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Cappriccio's Flowers
Cappriccio's Flowers is a florist operating in the Waltham neighbourhood of Christchurch. The shop supplies bouquets, arrangements and floral items to local customers and for nearby deliveries, presenting itself as a neighbourhood florist serving everyday and occasion needs.
The shop offers a range of arrangements and bouquets, including roses and lilies mentioned by customers. Reviews reference simple, value-focused options and floral combinations intended for home enjoyment and gifts. Pricing is described by several customers as amicable or fair for the quality on offer.
Customer feedback shows a mix of experiences. Many reviewers highlight friendly service, approachable staff and arrangements that produced long-lasting blooms. At the same time, some customers report issues such as poor freshness on occasion, an included artificial flower in one bouquet and instances of curt or unhelpful service.
Locally, Cappriccio's Flowers is characterised by value-driven pricing and a down-to-earth, neighbourhood presence in Waltham. It is notable for accessible everyday bouquets and a friendly approach cited by several customers, while also attracting feedback that suggests variability in freshness and service consistency.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.