The Flower Wagon NZ
The Flower Wagon NZ is a North Canterbury florist operating from a home base in Swannanoa and Rangiora. They supply fresh and artificial floral arrangements and accept pre-orders. The florist also offers wedding hire equipment by arrangement. Reviews note affordable pricing, personalised service and occasional delivery support for memorial and special-occasion orders.
Performance snapshot
How does The Flower Wagon NZ measure up?
4.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.6
Overall Score
Scored out of 10 across nine marketing areas
2.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Flower Wagon NZ shows a low overall digital health score of 1.6 out of 10, indicating several areas need attention. The strongest completion is a claimed Google Business listing and a visible open-for-business status, with which customers can find basic contact details. The primary opportunities are improving opening hours alignment, domain health, and Google Maps search results across suburb-level queries.
Google Business Listing
The Flower Wagon NZ shows an overall low health on Google Business, with clear gaps in listing completeness. Key strengths include a claimed listing, open-for-business status, a visible title, phone number and full address. Primary opportunities focus on adding a website link, improving the description, adding more photos and a logo to boost credibility and discoverability.
Google Maps Ranks
The Flower Wagon NZ shows a very low health score in Google Maps search, indicating visibility is limited and needs steady improvement. The top finding is that the business already appears in some broader maps queries, suggesting initial visibility. A key area for growth is aligning the suburb/borough listing to the exact spelling used in maps queries to boost rank.
Citations & Social Media
The Flower Wagon NZ currently shows a low overall health score for social presence, with room to improve across multiple directories and social platforms. The strongest area is Facebook, which already has a very high trust score and robust engagement. Addressing gaps on Instagram, TikTok, Neighbourly, Yellow, and LinkedIn would broaden visibility and trust among local customers.
Open Hours vs Demand
The Flower Wagon NZ has some clear timing matches and several gaps. Opening hours align with weekday lunchtime on Thursday (11am-1pm) and weekend mid-afternoons (Saturday 2pm, Sunday 2pm), but the shop is closed during other high-demand windows such as Sunday 3-4pm, Saturday 3pm, Thursday 4pm and Tuesday 12pm. No hours are open during low-demand periods. Adjusting a few hours could capture more sales.
The Flower Wagon NZ shows strong historical customer sentiment but overall health is limited by no reviews in the past two years. Reviewers praised affordability, personalised service and occasional delivery support, and one detailed review highlighted a standout memorial arrangement and proactive delivery. With only an older 5‑star review, recent customer experience cannot be confirmed.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Flower Wagon NZ
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about The Flower Wagon NZ
The Flower Wagon NZ is a florist operating from a North Canterbury home base, listed in the Rangiora borough with a Swannanoa address. The Flower Wagon NZ supplies both fresh and artificial arrangements and takes pre-orders for planned events and occasions.
Services include a range of floral arrangements and, by arrangement, wedding hire equipment. The information provided by the business highlights availability of artificial and fresh flowers and the option to organise hire items for weddings, with pre-ordering accepted to plan ahead.
Customer feedback highlights an attentive, personalised approach, with mentions of timely delivery and support for memorial and special-occasion orders. Reviews describe pricing as affordable and note instances where the florist went above and beyond to meet specific needs, with direct owner replies acknowledging those orders.
Locally, The Flower Wagon NZ is characterised by its home-based North Canterbury setup, the mix of fresh and artificial floristry options, and the ability to arrange wedding hire equipment. Customers looking for pre-ordered arrangements, affordable options and hands-on assistance for memorials or events will find these are recurring themes in local feedback.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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