Figure & Ground
Figure & Ground is an architectural design studio based in Christchurch Central City. The studio offers thoughtful, bespoke designs across residential, multi-residential, later living and commercial projects. The team combines local knowledge with international experience and provides professional, commercially minded advice. Clients can expect clear communication and creative, practical design solutions from an established local practice.
Performance snapshot
How does Figure & Ground measure up?
7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.9
Overall Score
Scored out of 10 across nine marketing areas
5.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Figure & Ground shows an above-average digital health score of 5.9 out of 10. Overall health suggests steady performance with room for improvement. The most notable findings are the solid listing presence and claimed status, plus a need to improve review response and local maps presence.
Google Business Listing
Figure & Ground shows a solid overall health score with room to grow. The most important findings are the complete listing with a verified claimed status, a visible website link and a phone number, plus the open-for-business status kept up to date.
Google Maps Ranks
Figure & Ground shows a low health score of 2.2 out of 10 for Google Maps, indicating limited visibility overall. The top performers include rankings for architectural designer and building designer phrases in key Christchurch areas, with Christchurch Centre and Sydenham appearing in the top 15. The main opportunity is to lift both aggregate and borough visibility by building stronger local relevance and consistent rankings in the borough area.
Citations & Social Media
Figure & Ground shows average health on citations and social presence, with Facebook profile already strong. The key finding is that Facebook has a very high trust score, while other profiles (Instagram, TikTok, LinkedIn) lack consistent presence, limiting overall trust signals for new customers.
Open Hours vs Demand
Figure & Ground's published hours match several weekday lunch peaks, notably midday on Tuesday, Wednesday and Thursday and Wednesday 11am, which aligns with local demand. However the studio remains closed during strong weekend search peaks, especially Saturday midday and early afternoon and Sunday midday, representing significant missed demand. There are no low-demand open hours, so current schedule is not wasting published time slots.
Figure & Ground shows a positive historical sentiment with an average 5-star rating from two reviews, but no recent feedback within the last two years. Reviews highlight strong technical outcomes on a multi-lot development and practical site yield, plus a well-regarded office environment. Overall tone is positive and recommending, though the dataset is small and dated.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Figure & Ground
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Figure & Ground
Figure & Ground is an architectural design studio located in Christchurch Central City. The practice describes itself as combining local expertise with international experience and focuses on creating thoughtful, bespoke spaces across private homes, multi-residential, later living and commercial work.
Services include architectural design and documentation for a range of sectors. The studio states it delivers creative and elegant designs and is commercially minded, translating concepts into reality. Project work ranges from single homes through to multi-unit developments and later living projects, with capability for resource consent and building consent documentation where required.
Clients tend to report practical outcomes and a positive experience with the studio's office environment. Reviews note delivered documentation such as RC and BC drawings for multi-lot developments and cite efficient handling of yields for a St Albans site. Another comment references the office setting, indicating a pleasant workplace atmosphere for client meetings.
Figure & Ground is positioned as an established Christchurch practice offering a mix of design creativity and commercial awareness. The combination of local knowledge, professional advice in plain language, and experience across multiple sectors is what distinguishes the firm for customers seeking considered architectural solutions in the city.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.