The Tailored Dog
The Tailored Dog is a home-based, one-on-one dog grooming salon in New Brighton, Christchurch. It offers full grooms, baths, flea treatments, nail clips and more for all breeds and sizes. Appointments are padded for cuddles, rest and play so dogs are not rushed. The salon focuses on calm, personalised grooming in a relaxed, domestic setting.
Performance snapshot
How does The Tailored Dog measure up?
8.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.9
Overall Score
Scored out of 10 across nine marketing areas
5.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Tailored Dog shows an above-average digital health with a 6.9 out of 10 overall, indicating steady performance and some room for growth. Key strengths include a claimed Google Business Listing with a live phone number and a visible website link, plus an open-for-business status that provides accurate availability. The most important opportunities focus on improving meta description health and local links.
Google Business Listing
The Tailored Dog's Google Business Listing shows a very healthy presence, with a health score of 8.7 out of 10. Overall health suggests solid visibility and trust signals for customers. The two key takeaways are strong phone and website links and a well-claimed listing, complemented by an open-for-business status that informs clients of availability.
Google Maps Ranks
The Tailored Dog shows an overall Google Maps health score of 5.6 out of 10, indicating average visibility and room to improve in maps searches. Top findings include a strong ranking for "pet groomer in new brighton" (Position 1) and solid positions for nearby suburbs such as Avondale and Aranui. Opportunities focus on aggregate map presence and suburb-level performance to boost rankings.
Citations & Social Media
The Tailored Dog shows overall health in social presence as 4.7 out of 10, indicating average performance with meaningful room for improvement. Notable finding: the Facebook profile is outstanding and reinforces trust, while Instagram has a low trust score and TikTok presence is missing. Priorities include strengthening Instagram trust and adding or updating listings on key directories like GrabOne and Yellow Directory.
Open Hours vs Demand
The Tailored Dog's opening hours match several high-demand weekday afternoons, notably Tuesday 3-4pm, Wednesday 4pm and Thursday 3-4pm, showing clear alignment with customer search patterns. However, the salon is closed for several popular windows, including Sunday late morning to early afternoon and Monday/Thursday mid-afternoon peaks. No hours are open during low-demand periods. Consider modestly extending hours into missed Sunday and Thursday peaks.
The Tailored Dog shows a very healthy review profile, with an average rating of 5 from 15 reviews. Reviewers repeatedly praise Deborah's gentle, calm and personalised approach, the relaxed home setting, and skillful grooming that suits nervous or large dogs. Strong word-of-mouth recommendations and consistent praise for patient handling are the most important findings.
Reputation
Reputation & Ratings
40%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
80%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Tailored Dog
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Tailored Dog
The Tailored Dog is a home‑based dog grooming salon in New Brighton, Christchurch. It operates as a one-on-one salon run by Deborah, welcoming all breeds and sizes and aiming to provide a calm, domestic environment for each appointment.
Services include full grooms, bath and tidy, bath and blow-outs, flea treatments, nail clips and related grooming care. The Tailored Dog describes itself as offering a full range of services delivered in a one-on-one format in a home-based setting.
Customers frequently mention Deborah's gentle, patient approach and note that nervous dogs settle well. Reviews indicate dogs often leave appearing happy after their groom, and owners report satisfaction with the wash, dry and tidy work. The salon's padded appointment times are noted as allowing time for cuddles, rest and play during each visit.
Locally, The Tailored Dog is presented as a small, personalised grooming option in New Brighton that prioritises a relaxed pace and individual attention. Its combination of one-on-one appointments, a broad service list, and a home-based salon characterises its offer to Christchurch customers seeking gentler grooming experiences.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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