SkinWorks

SkinWorks

SkinWorks is a Christchurch beauty clinic offering technologically advanced, non-invasive skin and day-spa treatments from a city-centre location. The clinic specialises in skin repair, acne care, cellulite removal, cold-light rejuvenation, waxing and hair removal, and uses exclusively CIRCADIA products. Clients report a caring, comfortable experience and straightforward booking with owner-operator Ada on site.

145 Peterborough Street, Christchurch 8013, NZ

Performance snapshot

How does SkinWorks measure up?

6.7

Reputation Score

Reviews, ratings, response rate, and business listing completeness

5.9

Overall Score

Scored out of 10 across nine marketing areas

5.7

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

SkinWorks shows an above-average digital health score of 5.9/10, indicating decent overall presence with room for improvement. The strongest recent wins include a clearly listed Google profile with open-for-business status, a claimed listing, a website link, and a listed phone number, which support easy customer access.

Google Business Listing

SkinWorks shows a very high overall health on Google Business Listing with a score of 9.2 out of 10. The listing already includes key essentials like a claimed status, a visible title, a live website link, a phone number and open-for-business status, which supports easy access for customers. Photos are being built out to strengthen visibility.

Google Maps Ranks

SkinWorks shows a low overall health in Google Maps search with a 1.5/10 score, indicating limited visibility. The strongest opportunities lie in improving aggregate maps visibility and boosting borough/local results, where current presence is minimal. Top keywords show focus on waxing and laser hair removal across central Christchurch suburbs.

Citations & Social Media

SkinWorks shows a low overall health in social presence with a 2.1/10 score. The strongest asset is the highly trusted Facebook profile, while opportunities lie in expanding on Instagram, TikTok, LinkedIn (company and owner profile) and Neighbourly to broaden reach and trust. Focusing first on stabilising Instagram with solid business details and routine activity could improve overall visibility.

Open Hours vs Demand

SkinWorks shows a generally strong match between published hours and local demand, with all 52 well-aligned peak hours and no low-demand open hours. High-demand windows on weekday afternoons and Saturday early afternoon are covered, but some popular weekend and evening slots remain closed. That creates a balance of efficiency with clear, targeted opportunities to capture extra bookings.

SkinWorks

SkinWorks scores as "Good" overall. Reviews are consistently positive about the caring, professional service by owner-operator Ada, straightforward booking, and strong treatment results. The main limitation is that no reviews are recent (none in the past two years), so the sentiment may not reflect the current experience. Overall customer tone is satisfied, comfortable and loyal.

Reputation

Reputation & Ratings

11%

response rate

How often you engage with customer feedback

4.9

average rating

Your overall rating as seen by potential customers

82%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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