The Fairy Nails
The Fairy Nails is a nail and beauty salon in the Spreydon area of Christchurch offering manicures, pedicures and nail art. The salon emphasises sanitary, science-based nail services and also provides extras such as gel extensions and lash options. Customers can book specialised nail art as an add-on and should note the salon's cancellation and no-show policy.
Performance snapshot
How does The Fairy Nails measure up?
6.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9
Overall Score
Scored out of 10 across nine marketing areas
8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Fairy Nails shows a very high digital marketing health score of 9.0 out of 10, indicating strong overall performance. Key findings include solid Google Open-for-Business status and an active, claimed Google Business Listing with a website link, plus perfect domain health. The main opportunities focus on improving review response rate and paid traffic visibility to extend reach.
Google Business Listing
The Fairy Nails shows very high overall health on Google Business, indicating a well-optimised, complete profile. The most notable strengths are a claimed listing with full control and clear contact details via a listed phone number and website, plus an Open-for-Business status that communicates availability to customers.
Google Maps Ranks
The Fairy Nails shows a high health in Google Maps search results with an overall score of 8.0 out of 10, indicating strong visibility across local searches. Key takeaways include top rankings for nail salon queries in Somerfield, Spreydon and Westmorland, and solid presence in nearby areas. There are opportunities to broaden visibility further in the borough and suburb results.
Citations & Social Media
The health score for The Fairy Nails is below average, indicating limited social presence and directory visibility. The strongest finding is a robust Facebook presence. Additional value comes from a TikTok directory listing and a Fresha directory page, which offer some broader visibility beyond the main profiles.
Open Hours vs Demand
The Fairy Nails generally aligns well with local demand: 51 hours of weekly open time match peak search periods, and there are no low-demand open hours. Strong alignment appears midweek and on Saturday afternoons (notably Tuesday 11am, Wednesday 3pm, Thursday 4pm, and Saturday 1-2pm). Missed opportunities occur on Monday late morning and early afternoon and on Sunday early afternoon, suggesting selective hour adjustments could win more bookings.
Overall sentiment is strong with an average rating of 4.7 from 164 reviews, signalling generally positive customer experience. Recurring praise highlights friendly, professional staff, relaxing salon atmosphere, skilled nail art and durable BIAB services. A small number of serious complaints focus on lash retention and nail damage or rough filing; these appear isolated but notable in the review mix.
Reputation
Reputation & Ratings
2%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
88%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Fairy Nails
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Fairy Nails
The Fairy Nails is a nail and beauty salon located in the Spreydon part of Christchurch. It offers a range of treatments focused on manicures, pedicures and nail art, and promotes health-conscious, science-based nail care as part of its service offer.
Services listed include standard and specialised manicures and pedicures, gel extensions and nail art add-ons, with eyelash services noted on the salon's service list. The booking process asks clients to add nail art during booking when required, and the salon publishes a cancellation and no-show policy for appointments.
Customer feedback highlights friendly, professional staff and a relaxing salon environment. Reviews commonly mention careful foot and lower-leg massage, occasional hot stone massage, gentle background music and attentive nail work, with several customers returning after positive first visits.
Locally, The Fairy Nails is described as a sanitary salon that focuses on healthy nail practices and strong presentation of nail art. The combination of a health-first approach, booked nail-art options and added treatments such as massages and gel extensions are the practical points that distinguish The Fairy Nails for Christchurch clients.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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