Shelley Stewart Hairstylist
Shelley Stewart Hairstylist is a boutique hair salon in Rolleston, Christchurch. Shelley focuses on one-on-one appointments in a homely, welcoming space, offering cuts, colouring and personalised consultations. The salon aims to be relaxing and comforting so clients leave feeling cared for and with hair styled to their preferences.
Performance snapshot
How does Shelley Stewart Hairstylist measure up?
6.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.4
Overall Score
Scored out of 10 across nine marketing areas
4.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Shelley Stewart Hairstylist shows a health score of 4.4 out of 10, indicating average overall digital marketing health. The strongest completed items are a claimed Google Business Listing with full control, an Open-for-Business status showing accurate availability, a listing with a website link, a listing title and a listed phone number. The main opportunity areas are aligning opening hours with demand and improving domain health and review responsiveness, with some progress on Google Maps search presence.
Google Business Listing
Shelley Stewart Hairstylist shows strong overall health on Google Business with a high profile and complete basics. The listing is claimed, open-for-business status is clear, and essential contact details including a phone number and website link are present. The main opportunity is expanding photos, while the description also has room to improve relative to peers.
Google Maps Ranks
The Maps search health for Shelley Stewart Hairstylist is strong, with an overall health score of 8.2 out of 10, indicating solid visibility in Google Maps searches. The business shows promising momentum in both city-wide and suburb-specific results, reflecting a healthy baseline and room to improve. Key findings highlight steady progress in aggregate visibility and good borough presence.
Citations & Social Media
Shelley Stewart Hairstylist shows an above-average health score of 5.9/10, indicating reasonable overall performance with room to improve. Key findings include a very strong Facebook presence and a well-maintained Fresha profile, which help attract local clients, while opportunities exist in TikTok and Yellow Directory listings to broaden reach and visibility.
Open Hours vs Demand
Shelley Stewart Hairstylist currently has no published opening hours, so alignment with local demand cannot be measured and the health score is very low (1.1/10). Because no hours are recorded, there are no confirmed periods of strong alignment, and the business is effectively closed during city-level peak search windows - representing clear missed opportunities for bookings.
Average rating 5 from 45 reviews indicates excellent customer sentiment for the business. Clients repeatedly praise the one-on-one, welcoming salon environment, noting cleanliness, personalised consultations and reliable colouring skills. Friendly, attentive service and clear advice are frequent highlights, with many reviewers saying they leave feeling relaxed and happy with cuts and colour.
Reputation
Reputation & Ratings
2%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
92%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Shelley Stewart Hairstylist
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Shelley Stewart Hairstylist
Shelley Stewart Hairstylist is a boutique salon located in Rolleston, Christchurch. Shelley runs a small, homely salon designed to feel comforting and inviting for clients seeking personalised hair services.
Services focus on cuts, colouring and tailored consultations, with attention to individual style and maintenance. The salon operates with a one-on-one approach so clients receive direct time with Shelley for colour work, styling and advice on hair care.
Clients commonly describe the salon as clean, peaceful and welcoming, noting a relaxing atmosphere and friendly, attentive service. Reviews mention thorough consultations, useful styling tips and satisfaction with colouring results, and frequently highlight the personalised, boutique experience.
For local clients in Rolleston and greater Christchurch, Shelley Stewart Hairstylist is presented as a small-scale, appointment-based option that emphasises a comforting salon environment and individual attention. The combination of colouring skills, consultation focus and a clean, relaxed setting distinguishes the salon within its local market.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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