BLINK Boutique
BLINK Boutique is a home-based lash and cosmetic tattoo studio in Rangiora run by Charlotte Berry, a qualified lash technician. The studio offers classic, hybrid and volume lash extensions, brow shaping, brow lamination, brow colour, cosmetic tattooing and B-Gorgeous spray tanning. Easy parking, one-on-one appointments and extended hours create a relaxed, friendly environment for first-time and regular clients.
Performance snapshot
How does BLINK Boutique measure up?
8.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.9
Overall Score
Scored out of 10 across nine marketing areas
7.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
BLINK Boutique shows a very high digital marketing health score of 8.9 out of 10, indicating strong overall performance with room to improve in a few areas. The most notable finding is a solid Google presence and complete business listing details, supported by positive visibility and accessible contact information.
Google Business Listing
BLINK Boutique shows a very strong Google Business profile health with a 9.5/10 score, indicating completeness and accuracy. Key strengths include claimed status, a visible listing title, a phone number, and a website link that directs clients to services. The business's listing also displays open-for-business status, which helps customers plan visits.
Google Maps Ranks
BLINK Boutique in Rangiora shows a solid health score on Google Maps with room for broader suburb reach. Top rankings for eyelash salons in several Rangiora zones indicate strong local visibility and a steady base of customers. The main opportunity lies in expanding presence beyond the core suburbs while maintaining current performance.
Citations & Social Media
BLINK Boutique shows very high overall health (8.8/10) for social presence and directories. The strongest current strengths are outstanding Facebook and Instagram profiles, plus solid listing presence on Fresha and Neighbourly. A key nuance is that TikTok, LinkedIn, and related directories are not yet active, which limits reach with younger audiences and professional networks.
Open Hours vs Demand
BLINK Boutique's opening hours align well with several weekday peak windows, notably mid-morning and late-afternoon weekday slots. The studio is open during key high-demand hours on Tuesday and Wednesday and Thursday late afternoons, but remains closed during several Saturday peak hours when customer searches are strong. No open hours fall into low-demand windows, so inefficiency from unnecessary open time is minimal.
BLINK Boutique's review health is outstanding: a 5.0 average from 61 Google reviews. Customers repeatedly praise Charlotte's professionalism, relaxed one-on-one studio experience, and natural-looking lash and brow results. The studio's thorough mapping for cosmetic brows and friendly, calm manner are standout themes that drive strong word-of-mouth and high repeat bookings in Rangiora.
Reputation
Reputation & Ratings
56%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
94%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for BLINK Boutique
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about BLINK Boutique
BLINK Boutique is a home studio in Rangiora owned and operated by Charlotte Berry, a qualified lash and cosmetic tattoo technician. The salon lists eyelash extensions, brow shaping, lamination and colour, cosmetic tattooing and B-Gorgeous spray tanning among its services, with classic, hybrid and volume lash options.
Services are presented as customised treatments tailored to client preferences. The menu includes lash styles across classic, hybrid and volume, brow shaping and lamination, cosmetic tattooing and spray tanning. Appointments are one-on-one with the technician and the studio notes extended hours to accommodate clients.
Customer feedback highlights a friendly, professional and relaxing studio experience. Reviews mention thorough mapping for cosmetic tattooing, positive lash transformations and consistently good brow and lash results. Clients also comment on the comfortable atmosphere and recommend the studio for both first-time and returning clients.
Locally, BLINK Boutique is positioned as a small, accessible Rangiora salon with easy parking and a home-studio feel. The focus on personalised appointments, a range of lash styles and combined brow and tanning options distinguishes the studio for clients seeking one-on-one service and flexible scheduling.
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Health Score
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7.4
Market Rank
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#4
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62%
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