Ilam Florist
Ilam Florist is a Christchurch-based florist in Ilam offering same-day flower delivery across Christchurch city and wider Canterbury. Orders placed before 2pm (11am Saturdays) are delivered the same day, and the shop uses the Petals Network to reach further afield. The team handles everyday bouquets, wedding florals and gift arrangements with an emphasis on fresh, locally crafted designs.
Performance snapshot
How does Ilam Florist measure up?
6.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7
Overall Score
Scored out of 10 across nine marketing areas
7.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Ilam Florist shows a health score of 7.0 out of 10, indicating above-average performance overall. The strongest current finding is perfect domain health and a claimed Google Business Listing, with a working website link for customers to learn more. Opportunities include improving on-page SEO, adding a homepage title tag and meta description, and boosting Google review response rates.
Google Business Listing
Ilam Florist shows a strong Google Business Listing health of 8.3/10. The listing has essential basics in place, including title, website link, claimed status, open-for-business status and a phone number, which makes it easy for customers to connect. Strengths include a solid description and a robust photo presence, helping local shoppers find and trust the business.
Google Maps Ranks
Ilam Florist shows a very high overall health in Google Maps search, with a score of 8.8/10. This indicates strong visibility across multiple local suburbs and solid performance in the borough. The top opportunities focus on further strengthening aggregate visibility and nudging the borough score into the top quartile, while maintaining the current ranking for core keywords.
Citations & Social Media
Ilam Florist shows solid social presence with Facebook and Instagram listed as outstanding. Health is 6.2 out of 10, above average. The top opportunities focus on expanding profiles on TikTok, LinkedIn (company and profile), Neighbourly, and Yellow, which could improve discoverability and trust among local customers.
Open Hours vs Demand
Ilam Florist's opening hours show solid alignment with Christchurch demand on weekdays and Saturday early afternoon, with 55 well-aligned peak hours and no low-demand open hours. Key peak slots on Thursday late morning to mid-afternoon and Saturday early afternoon match customer search patterns. However, several popular Sunday and Saturday afternoon peaks are missed while closed, suggesting targeted hour changes could add sales.
Overall health is very strong: an average Google rating of 4.8 from 122 reviews shows consistently high customer satisfaction. Reviews repeatedly praise helpful, attentive staff (Jane, Michelle, Elise), fresh locally crafted designs, reliable same-day delivery and strong wedding work. The main finding is that personalised service and timely delivery are the standout strengths shaping positive sentiment.
Reputation
Reputation & Ratings
8%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
90%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Ilam Florist
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Ilam Florist
Ilam Florist is a flower shop based in Ilam, Christchurch, providing same-day delivery across Christchurch city and throughout Canterbury. Orders received before 2pm on weekdays and before 11am on Saturdays are prepared for delivery the same day. The business also works with the Petals Network to send flowers further afield.
The shop offers a range of florals and gifts, including bouquets, wedding flowers and bespoke arrangements. Website content describes locally crafted designs created by a team of passionate florists. Services mentioned in source material focus on fresh flower arrangements and a click-and-collect or delivery workflow for customers who need quick turnaround.
Customer feedback highlights attentive, helpful staff and reliable same-day delivery. Reviews mention staff members by name and note careful handling of delivery details, prompt service and positive responses to wedding briefs. Clients commonly remark on the colour, arrangement and presentation of wedding florals as meeting their expectations, and on the timeliness of deliveries to destinations such as Picton.
Locally, Ilam Florist is distinct for its same-day Christchurch delivery promise and its role supplying wedding florals alongside everyday orders. The combination of a neighbourhood Ilam location, named staff involvement in customer service, and use of a wider delivery network are practical features that shape how customers interact with the florist.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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