The Wright Brows
The Wright Brows is a Christchurch beauty studio based in Phillipstown specialising in permanent makeup and brow services. The certified microblading artist offers microblading, powder brows, lip tattoos, eyeliner, lip colour, eyelash extensions and teeth whitening. Clients often mention natural-looking results and shorter daily beauty routines as a key benefit.
Performance snapshot
How does The Wright Brows measure up?
5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.6
Overall Score
Scored out of 10 across nine marketing areas
5.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Wright Brows shows an overall digital marketing health score of 5.6 out of 10, indicating average performance. The strongest completed items include a clearly visible Google Open-for-Business status and a claimed Google listing, with a healthy domain and a direct website link. The score underscores steady foundation but needs targeted gains in maps and reviews.
Google Business Listing
The overall health is good, with a score of 7.6 out of 10, indicating a solid Google Business Listing presence. The listing already provides a clear phone number and a website link, and the listing is claimed and verified. A key finding is that listing photos could be more robust to improve local standing, while the description is already strong and performing well.
Google Maps Ranks
The Wright Brows shows a health score of 3.6 out of 10 for Google Maps, indicating below average visibility. Top findings show solid performance for eyebrow bar in Phillipstown and Brookhaven-Ferrymead, with secondary strength in Waltham and Linwood. Opportunity exists to grow aggregate maps visibility and bolster local results in the borough for more local searches.
Citations & Social Media
The Wright Brows shows a below-average health score of 3.1 out of 10, with room to strengthen a broader social and directory presence. The strongest note is the outstanding Facebook profile, while Fresha listings already support visibility beyond the main profile. Key opportunity areas include expanding on Instagram and adding TikTok, LinkedIn pages, and Neighbourly presence.
Open Hours vs Demand
The Wright Brows' opening hours show mixed alignment with Christchurch demand. Most peak windows are covered - especially midweek and Saturday afternoons - but the schedule misses several strong Tuesday and one Thursday evening peaks. There are no open hours during low-demand windows, which is efficient, but the missed Tuesday late-morning to early-afternoon slots and Thursday 6pm are clear opportunities to capture more client searches.
Overall review sentiment for The Wright Brows is positive with an average rating of 4.3 from 44 reviews, indicating generally good customer satisfaction. Clients repeatedly praise natural-looking, long-lasting results that simplify daily routines and note caring, professional service. Recurring complaints centre on inconsistent communication via messenger/text and a small number of serious shape concerns raised by a few reviewers.
Reputation
Reputation & Ratings
11%
response rate
How often you engage with customer feedback
4.3
average rating
Your overall rating as seen by potential customers
68%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Wright Brows
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Wright Brows
The Wright Brows is a beauty studio located in Phillipstown, Christchurch, offering permanent makeup and cosmetic services. Founded by a certified microblading artist, the studio promotes natural-looking results and a focus on eyebrow work as a defining facial feature.
Services include microblading, powder brows and lip tattoos, alongside eyeliner and lip colour procedures. The studio also lists eyelash extensions and professional teeth whitening among its offerings, providing a range of cosmetic options that extend beyond brows.
Customer comments frequently highlight friendly, caring service and professional approach from the artist. Several reviewers note brows that last, improvements after corrective work on previous procedures, and that treatments make daily beauty routines quicker. Reviews also mention feeling welcomed and comfortable during appointments.
Locally, The Wright Brows presents as a specialist studio centred on brow and permanent makeup services with a broader suite of cosmetic options. The combination of corrective work, lasting results and attention to client comfort are recurring themes in customer feedback, which helps define its character in the Christchurch beauty scene.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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