Farmfirst and Petfirst Veterinary Lincoln
Farmfirst and Petfirst Veterinary Lincoln is a combined farm and companion animal veterinary clinic based in Lincoln. The team provides care for dairy, beef, deer, sheep, lifestyle farms and companion animals, drawing on shared resources within the Canterbury clinic group. Customers encounter an experienced veterinary team offering both farm services and routine pet care in a local practice.
Performance snapshot
How does Farmfirst and Petfirst Veterinary Lincoln measure up?
5.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.4
Overall Score
Scored out of 10 across nine marketing areas
5.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Farmfirst and Petfirst Veterinary Lincoln's overall health score is 4.6 out of 10, indicating average digital marketing health with room for improvement. The most significant findings are a weak Google review response rate and gaps in meta descriptions, plus alignment of opening hours. The business shows solid domain health and has completed several listing-related achievements.
Google Business Listing
Farmfirst and Petfirst Veterinary Lincoln shows a moderate overall health for its Google Business Listing, with room for improvement. Key strengths include a claimed listing, an open-for-business status, a listed website link and a phone number, which support customer contact and trust. The main gaps involve adding a logo and continuing to refresh photos.
Google Maps Ranks
Farmfirst and Petfirst Veterinary Lincoln shows a below-average health score of 3.3/10 for Google Maps search visibility. The business already ranks in several relevant terms, with top positions for animal hospital and veterinarian services in Lincoln. Two key opportunities are sustaining momentum to improve aggregate visibility and further strengthening suburb-level performance to break into top performers.
Citations & Social Media
Farmfirst and Petfirst Veterinary Lincoln shows moderate overall health in Citations & Social Presence with a 4.4/10. The strongest current asset is the Facebook profile, rated very high for trust and reliability. Opportunities lie mainly in expanding presence across Instagram, TikTok, Neighbourly, LinkedIn and Yellow Pages to improve discoverability and trust among customers.
Open Hours vs Demand
Farmfirst and Petfirst Veterinary Lincoln's opening hours largely match local demand during weekday afternoons, with all 56 well-aligned peak hours captured and no low-demand open hours. However the clinic is closed for several popular late-afternoon and early-evening windows. That creates missed opportunities on Tuesday and Thursday evenings and a small Saturday afternoon gap that could matter for convenience-driven customers.
The business has an average Google review rating of 4.8, indicating strong overall health. Reviews consistently praise friendly, caring and knowledgeable vets and staff, with frequent mentions of attentive handling of both farm and companion animals. A small number of low-star outliers appear but the dominant theme is reliable, compassionate clinical care in a local practice.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
90%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Farmfirst and Petfirst Veterinary Lincoln
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Farmfirst and Petfirst Veterinary Lincoln
Farmfirst and Petfirst Veterinary Lincoln is a veterinary clinic located in Lincoln that serves both farm animals and companion pets. The clinic is part of a Canterbury group of clinics and offers services for dairy, beef, deer, sheep, lifestyle farms and companion animals, with veterinarians chosen for their combined experience.
Services include farm-focused veterinary care alongside routine and urgent care for pets. The clinic describes resource sharing across its Canterbury group, which supports availability of veterinarians and enables delivery of services intended to provide value to clients and their animals.
Customers commonly report friendly, attentive staff and vets who listen to concerns. Reviews note prompt, compassionate handling of injured animals and a patient-centred approach from vets and veterinary nurses, alongside pets that respond positively to visits. These themes suggest a client experience focused on clear communication and hands-on care.
Locally, Farmfirst and Petfirst Veterinary Lincoln operates as a mixed-practice clinic serving both rural and lifestyle farm clients as well as companion animal owners. Its combination of farm services, companion animal care and shared group resources is a practical distinguishing feature within the Lincoln area.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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