Duns
Duns is an accounting and business advisory firm based in Christchurch Central City. The practice offers services from start-up support through to asset protection, staffed by a team described as talented and focused on improving clients' business lives. Clients report knowledgeable, time- and cost-saving guidance and ethical dealings as common experiences.
Performance snapshot
How does Duns measure up?
6.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.1
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Duns shows an above-average digital marketing health score of 7.1 out of 10, indicating solid performance with room for growth. The business has strong foundations such as a claimed Google Business Listing and an active status, plus a top-10% ranking for referring domains. The most notable opportunity is improving customer engagement through Google reviews and local map presence.
Google Business Listing
Duns shows a healthy Google Business Listing with a 6.4/10 health score, indicating above-average presence. The listing already provides a website link, a visible listing title, claimed status, an open-for-business status, and a phone number, which supports accessible customer contact. The main opportunity is improving the listing description to better explain services and value to clients.
Google Maps Ranks
Duns shows a low overall health score for Maps Search Performance, indicating limited visibility across Google Maps searches. The strongest signals are its top-performing keywords in Sydenham and Phillipstown, with several accounting and auditing terms ranking in the top 15. Focus should be on expanding local presence and improving borough visibility to advance in local results.
Citations & Social Media
Duns shows a very high health score for Citations & Social Presence, indicating strong existing social and directory presence. The strongest gains come from active Instagram and Facebook profiles and a well-presented LinkedIn Company page. The top opportunities focus on filling gaps in TikTok, LinkedIn, TikTok Directory, GrabOne and Neighbourly for broader reach, with small tweaks to listings and consistency across platforms.
Open Hours vs Demand
Duns's published hours match local demand on weekday Thursdays, with consistent coverage through key mid-morning and afternoon peaks. However, the firm is closed during several high-demand weekend windows, notably Sunday mid-morning and Saturday late afternoon, which represent missed client search activity. No low-demand open hours were identified, so inefficiency from over-opening is not apparent.
Duns shows a strong historical sentiment with a 5-star average from three reviews, indicating high customer satisfaction. Reviewers consistently praise the firm's knowledge, time- and cost-saving advice, and ethical dealings, and describe a talented, client-focused team. The main caveat is that reviews are historical, with no recent feedback in the last two years, so current experience may differ.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Duns
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Duns
Duns is an accounting and business advisory firm located in Christchurch Central City. The practice describes itself as a team of accounting and business advisory professionals who support businesses at all stages, from start-ups to established firms seeking asset protection.
Services emphasised by Duns include core accounting and broader business advisory work. The firm states it helps with start-up needs and protecting assets, positioning its team as providing practical financial and advisory input to support business goals and lifestyle decisions.
Clients tend to describe interactions with Duns as knowledgeable and time- and cost-saving, and reviews note ethical dealings in client relationships. The practice frames business support as personal, acknowledging that financial work often connects to wider life goals and a client's vision for their business and lifestyle.
Locally, Duns is presented as a Christchurch Central City accountancy practice combining technical accounting with business advisory focus and a client-centred approach. That mix of start-up support, asset protection and an emphasis on ethical, time-efficient service is the practical character that distinguishes Duns within its central Christchurch setting.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.