Kess Hair and Beauty
Kess Hair and Beauty is a New Zealand-owned salon in Shirley, Christchurch offering hair and beauty services. The salon highlights local roots and community connection, and is known for friendly, skilled staff who deliver personalised haircuts and careful waxing in a welcoming salon environment.
Performance snapshot
How does Kess Hair and Beauty measure up?
6.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.6
Overall Score
Scored out of 10 across nine marketing areas
5.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Kess Hair and Beauty shows a 5.6/10 health score, indicating an average overall digital marketing position. The top takeaways are solid Google Business Listing management and strong customer satisfaction, with room to improve the Google listing link, domain health, and policy on older domains to strengthen trust and online presence.
Google Business Listing
Kess Hair and Beauty shows a below-average health score with clear listings in place. The current strengths include a claimed listing and full address, plus a visible phone number and open-for-business status. A notable opportunity is adding a website link, while the description remains mid-range and photos are strong but could move toward the top tier.
Google Maps Ranks
Kess Hair and Beauty shows very high Maps search health, meaning strong visibility in Google Maps with solid local reach. The strongest finding is top-5 borough and top-1 keywords across multiple search terms, indicating trusted presence in Shirley and surrounding suburbs. Improvement potential exists in maintaining this elite standing while nudging aggregate rankings higher.
Citations & Social Media
Kess Hair and Beauty shows a below-average health score of 3.6 out of 10, indicating room for improvement in social presence. The strongest asset is the very high trust Facebook profile, with other platforms showing uneven trust. Key opportunity areas include Instagram and TikTok with moderate to very low trust, and a missing LinkedIn presence that could boost credibility with partners and recruits.
Open Hours vs Demand
Kess Hair and Beauty's opening hours show clear alignment with local demand peaks at several weekday and weekend times, but also leave some popular hours unserved. Strong matches include Tuesday mid-morning, Wednesday mid-afternoon, and Thursday and Saturday afternoons. Missed opportunities are mostly weekday mornings and Thursday and Wednesday evenings. No low-demand open hours were identified.
An average Google rating of 5.0 from 87 reviews shows very strong customer sentiment for Kess Hair and Beauty. Reviews consistently highlight friendly, skilled staff, personalised haircuts and careful waxing in a welcoming salon environment. Reviewers also note attention to detail and appointment flexibility as key positives, reinforcing the salon's local, community-oriented reputation in Shirley, Christchurch.
Reputation
Reputation & Ratings
49%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
96%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Kess Hair and Beauty
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Kess Hair and Beauty
Kess Hair and Beauty is a New Zealand-owned salon located in Shirley, Christchurch that offers hair and beauty services to local clients. The business emphasises its connection to the local community and presents itself as a salon rooted in local culture.
Services focus on haircuts and styling alongside beauty treatments such as waxing. The available information notes staff who handle hair refreshes and style cuts, and practitioners who pay attention to waxing technique and detail.
Customer feedback consistently highlights friendly, professional and skilled staff. Reviews mention staff members who understand client requests, deliver the requested styles, accommodate fitting clients in at short notice, and provide a caring, welcoming experience with close attention to small details.
Locally, Kess Hair and Beauty stands out for its community connection, a team that clients describe as approachable and capable, and a mix of hair and beauty services delivered in a salon that aims to be welcoming and accommodating to walk-in and returning clients.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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