Beauty in the City
Beauty in the City is an appointment-only beauty salon in Rolleston, Christchurch offering facials, waxing, eyebrow and eyelash tinting, threading and body massage. The salon lists specialised treatments such as hydrafacials, hot stone and relaxation massages and Brazilian waxing. Clients note professional, gentle service and visible results for skin and brows.
Performance snapshot
How does Beauty in the City measure up?
6.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.9
Overall Score
Scored out of 10 across nine marketing areas
4.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Beauty in the City shows an above-average health score of 5.9 out of 10, indicating a generally solid digital marketing position with room for targeted gains. The strongest current finding is solid Google and social listings with claimed status, a completed phone number, and a high-trust Facebook presence. A key opportunity is improving the Google listing link and domain health.
Google Business Listing
Beauty in the City shows a below-average health score for its Google Business Listing, with room to improve completeness and engage more customers. The listing has a clear phone number and full address, and the listing is claimed, but it lacks a website link. The description and photos are improving but still behind peers, limiting visibility and trust.
Google Maps Ranks
Beauty in the City shows a very high overall health score in Google Maps search, indicating strong visibility across the Christchurch area and Rolleston. The top finding is solid local ranking for key services like eyebrow bars and waxing, with the business already appearing in the top positions. The main opportunity is to push towards the top 10% in the suburb by refining the Google Business presence.
Citations & Social Media
Beauty in the City shows a solid health score with room to grow. The strongest finding is a very high trust Facebook profile and active Fresha presence, which supports steady customer flow. Opportunities exist on TikTok and Neighbourly to broaden reach, and on NoSecretSalon and Neighbourly listings to raise local visibility.
Open Hours vs Demand
Beauty in the City's opening hours mostly match local demand, with 53 peak-hour matches and no low-demand hours open. Strong alignment appears on weekday and weekend afternoons, especially Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm. Missed opportunities occur on popular Sunday afternoons and early Tuesday and Thursday evenings when the salon is closed. Adjusting a few closed peak slots could add revenue.
Beauty in the City shows very strong customer sentiment, with an average Google rating of 4.9/5. Reviews consistently praise Raj's professional, gentle service, visible results from hydrafacials and brow work, and a welcoming salon atmosphere. One low-rating outlier appears among otherwise unanimous five-star feedback; no recurring service complaints are evident from the review text.
Reputation
Reputation & Ratings
83%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
88%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beauty in the City
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Beauty in the City
Beauty in the City is an appointment-only beauty salon based in Rolleston, Christchurch. It provides a range of facial, waxing and body treatments from a single-location setting, with services scheduled by appointment.
Services include one-hour facials with steam and comedone removal, 30-minute mini facials and newer hydra-style facials. Waxing options cover Brazilian, legs, arms, underarm and face waxing. The salon also offers eyebrow threading, eyebrow and eyelash tinting, relaxation and hot stone massages, and body massage.
Customer feedback highlights a professional and gentle approach, with clients mentioning comfortable treatment experiences and noticeable skin results after facials. Reviews reference careful eyebrow shaping, effective waxing and massages described as relaxing. The salon is noted for serving both women and men and for pricing that some clients describe as fair.
Locally, Beauty in the City presents as a compact Rolleston salon focused on personal treatments delivered by a named practitioner. Appointments-only trading and a range of facial and body services that include specialised hydra-style facials and hot stone massage help define its local offering and what clients can expect when booking.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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