Custom Financial Solutions
Custom Financial Solutions in Grey Lynn, Auckland provides purpose-fit insurance advice and customised financial planning. The firm focuses on tailoring protection around clients' assets, income and lifestyle to close gaps in cover. Emphasis is on practical, focused conversations that aim to find the right level of insurance for personal and business needs.
Performance snapshot
How does Custom Financial Solutions measure up?
2.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.8
Overall Score
Scored out of 10 across nine marketing areas
4.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Custom Financial Solutions shows a low digital marketing health score of 1.7 out of 10, indicating limited online presence and trust signals. The most impactful findings are the lack of a Google star rating and zero reviews, and a low aggregate Google Maps search presence. Strengths include solid on-page SEO and an open-for-business Google status, with the listing claimed and linked to the website.
Google Business Listing
Custom Financial Solutions shows a solid presence on Google with a health score of 4.5 out of 10. This indicates there is room for improvement, particularly in expanding descriptions and visuals to better compete with peers. The business benefits from an active, claimed listing and a visible phone number, which supports direct inquiries from potential clients.
Google Maps Ranks
A calm, practical summary of the Maps Search performance for Custom Financial Solutions. The overall health is very low, indicating limited visibility in Google Maps across suburbs. The strongest opportunity is to increase reviews, as reviews help grow visibility faster; focusing requests at the end of each job can expand the presence over time.
Citations & Social Media
This executive summary evaluates the health of Custom Financial Solutions in Grey Lynn, Auckland based on Marketbase's social presence health score and the latest achievements and opportunities. The overall health level is low, indicating limited visibility across social platforms and directories. The strongest current asset is a LinkedIn profile that is discoverable and consistent with the Google listing.
Open Hours vs Demand
Hours cover 100% of the week's customer traffic. Friday 3pm to 6pm is a quiet period when customers meet fewer staff and slower service. Thursday 10am to 5pm is the busiest period inside that window and it lets customers arrive and be served during the market peak.
Custom Financial Solutions shows an overall health level of 'unrated' with low confidence due to zero reviews. This means potential customers see no star rating or social proof and may bypass the business. The most important findings are the lack of any Google star rating and an absence of recorded reviews, and that no review replies exist to build credibility on the listing.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Custom Financial Solutions
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Custom Financial Solutions
Custom Financial Solutions is based in Grey Lynn, Auckland and provides insurance-focused financial advice under a customised approach. The practice describes itself as delivering purpose-fit insurance advice and tailored solutions rather than one-size-fits-all packages. Its work centres on understanding a client's financial life and protection needs.
Services include assessing assets, income, current lifestyle and future goals to identify areas of risk. The firm outlines both personal and business-related risks and helps clients decide which exposures to cover with insurance. The stated aim is to help clients find a 'sweet spot'-neither over-insuring nor leaving significant gaps.
Clients can expect practical, focused conversations and quality advice aimed at shaping a protection plan that matches priorities. The website and business material emphasise starting with a good conversation to determine whether a client is already well protected or has gaps that need addressing. The process is presented as collaborative, with attention to what matters most to the client.
Locally, Custom Financial Solutions positions itself as a neighbourhood adviser in Grey Lynn offering tailored insurance guidance. The combination of personalised planning, attention to both personal and business exposures, and an emphasis on practical outcomes are the features that distinguish the firm in its local market.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How far up the ladder am I?
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62%
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