Bupa Parkstone Care Home Ilam
Bupa Parkstone Care Home Ilam is a 102-bed rest home and hospital facility in Ilam, Christchurch. It offers Bupa short-stay services and is co-located with the Parkstone Retirement Village, in a quiet, leafy suburb next to New World Ilam. The setting emphasises a calm residential atmosphere and on-site linkages with retirement living.
Performance snapshot
How does Bupa Parkstone Care Home Ilam measure up?
6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.3
Overall Score
Scored out of 10 across nine marketing areas
6.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The business shows a healthy overall digital marketing health score of 7.8 out of 10, with solid domain health and an open-for-business status. Key strengths include a claimed Google Business Listing and a working website link, though opportunities exist in responding to reviews, aligning opening hours, boosting social presence, and improving on-page SEO signals like a missing title tag.
Google Business Listing
Bupa Parkstone Care Home Ilam shows a healthy Google listing standing with a 7.2/10 health score. Core details are complete and verified, with a live phone number and website link, plus a claimed listing. The main strengths are clear contact information and an up-to-date status display, while opportunities focus on expanding the description and photo library to improve local relevance.
Google Maps Ranks
The overall health on Google Maps search for Bupa Parkstone Care Home Ilam is strong, with an 8.4/10 score indicating solid visibility. The top findings show dominant ranking for a nursing home in Ilam and strong performance in assisted living and retirement home keywords in nearby suburbs, suggesting stable local presence and momentum to expand further.
Citations & Social Media
Citations & Social Presence shows an average health score of 5.7 out of 10, indicating the business has an average overall presence online across social profiles and directories. The strongest current asset is a very high trust Facebook profile, while gaps exist on Instagram, TikTok, Neighbourly, Yellow, and TikTok directories, which limits reach and trust with local customers.
Open Hours vs Demand
Bupa Parkstone Care Home Ilam's published hours largely match local demand, with strong alignment across weekday afternoons-especially Tuesday and Wednesday 1-3pm-when searches peak. There are no missed high-demand windows. Some evening hours show low demand despite being open (Monday 7pm; Tuesday 8-10pm; Wednesday 8pm), which could be reviewed for efficiency to reduce staffing cost or redirected to scheduled activities.
Bupa Parkstone Care Home Ilam's review sentiment is broadly positive but based on a limited recent sample. Reviewers commonly praise professional, caring staff and respectful management of the dementia unit, with comments noting high-quality care. A small number of mid and low ratings mean there are some mixed experiences; overall tone is favourable but conclusions are tentative given few recent reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.3
average rating
Your overall rating as seen by potential customers
65%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Bupa Parkstone Care Home Ilam
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Bupa Parkstone Care Home Ilam
Bupa Parkstone Care Home Ilam is a 102-bed rest home and hospital in the leafy Ilam suburb of Christchurch. It provides rest home care, hospital-level care and Bupa short-stay services, and is located next to New World Ilam and alongside the Bupa Parkstone Retirement Village.
The home offers a mix of long-term and short-stay options and references a dedicated dementia unit as part of its services. Facilities and communal spaces are noted on the home's information, and the site lists a general manager to support enquiries and coordination of care.
Customers commonly note professional, friendly and respectful staff, with several reviews mentioning kindness, supportive service and a well-run dementia unit. Feedback highlights positive interactions with staff and satisfaction with on-site facilities and the residential environment.
Locally, Bupa Parkstone Care Home Ilam is identifiable by its size, its association with Bupa services and its convenient position adjacent to a supermarket and a retirement village. These factors shape the practical experience for residents and families seeking rest home, hospital or short-stay care in Ilam.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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