Smiths Insurance and KiwiSaver
Smiths Insurance and KiwiSaver is an insurance broker and KiwiSaver adviser based in Sydenham, Christchurch. Operating NZ-wide since 1984, the firm offers whole-of-market insurance and KiwiSaver advice with no in-house products. It provides a free 30-minute initial review and highlights licensed, FMA-regulated advice for clients across New Zealand.
Performance snapshot
How does Smiths Insurance and KiwiSaver measure up?
4.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.5
Overall Score
Scored out of 10 across nine marketing areas
6.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Smiths Insurance and KiwiSaver shows an above-average digital health score of 6.5 out of 10, indicating overall stable performance with room to improve. The most notable findings are strong control over listing details (claimed status and phone number) and an active Google presence, alongside progress with a website link. Key opportunities focus on opening hours alignment and increasing engagement with customers through reviews.
Google Business Listing
Smiths Insurance and KiwiSaver shows solid foundational setup on Google Listings, with essential contact and availability visible. Overall health scores 4.7 out of 10, suggesting room for improvement. The most impactful findings are: the listing is claimed and website link present, and the phone number is visible. A meaningful description and photos are currently lacking.
Google Maps Ranks
Smiths Insurance and KiwiSaver shows a very high health score for Google Maps search, indicating strong local visibility and solid overall performance. The top finding is sustained strength in multiple local rankings, especially for key terms like "insurance broker in sydenham" and "insurance agency in somerfield," which appear in top positions. The second notable finding is good progress in aggregate and borough scores, suggesting continued momentum across city-wide and suburb-level searches.
Citations & Social Media
Smiths Insurance and KiwiSaver shows average overall health in Citations & Social Presence with a 4.4 out of 10. The strongest completed achievement is a highly trusted Facebook profile, underpinning credible social presence. Key opportunities include adding an active Instagram, TikTok, Yellow Directory, LinkedIn Company, and GrabOne profiles to widen visibility and trust.
Open Hours vs Demand
Smiths Insurance and KiwiSaver cannot be mapped to specific high-demand hours because city-level search data is not available. Without those time windows, the report cannot identify which published opening hours match peak customer demand or where closed times miss opportunities. Recommendation: collect local search or appointment data, and trial small shifts or bookable after-hours to better match client demand before changing permanent hours.
Smiths Insurance and KiwiSaver shows limited recent-review health: there are no reviews in the last two years and only one historical review. That lone review gives a 5-star rating and highlights reliable KiwiSaver advice and easy access to a real person for updates rather than long waits. Overall sentiment is positive but based on a very small sample.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Smiths Insurance and KiwiSaver
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Smiths Insurance and KiwiSaver
Smiths Insurance and KiwiSaver is an insurance broker and KiwiSaver advisory service based in Sydenham, Christchurch, serving clients NZ-wide since 1984. The firm presents itself as a nationwide adviser with licensed, FAP and FMA-class credentials and a long operating history.
The firm focuses on whole-of-market insurance and KiwiSaver advice, stating it compares every major NZ insurer and KiwiSaver provider. Services highlighted on the website include personalised advice with no in-house product to sell, a KiwiSaver platform review, and an initial free 30-minute consultation with a licensed adviser.
Customer feedback themes indicate clients value accessible KiwiSaver advice and the ability to contact an adviser for updates without long waits. Reviews reference positive experiences with KiwiSaver guidance and ongoing availability for follow-up, reflecting steady communication between advisers and clients.
Locally, Smiths Insurance and KiwiSaver positions itself as a long-established Christchurch-based broker offering broad New Zealand coverage, a stated client base numbering in the thousands, and a focus on straightforward, whole-of-market advice for insurance and KiwiSaver decisions.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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