Auto Parts Industrial Ltd
Auto Parts Industrial Ltd is a Wiri, Auckland importer of body panels, lamps and crash parts for Japanese cars, utes, SUVs and trucks. Operating since 1988, the company supplies genuine Toyota parts and urgent small items through an established national delivery network, and also handles parts enquiries for some European models.
Performance snapshot
How does Auto Parts Industrial Ltd measure up?
3.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.5
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Auto Parts Industrial Ltd shows a mixed digital health picture with a 4.5/10 overall health score. Core strengths include a claimed Google listing with a live link to the site and a functioning open status, which help credibility and accessibility. Key areas needing attention are opening hours, review engagement, and increasing total reviews and local visibility.
Google Business Listing
Auto Parts Industrial Ltd shows an average health score for its Google Business Listing, meaning there is room to improve in listing completeness and presentation. The business has claimed status, a linked website, live open status, a listed name, and a phone number, which supports visibility and access for customers. The most important findings relate to limited listing content and photos that hinder competitiveness.
Google Maps Ranks
Auto Parts Industrial Ltd shows a below-average health score of 3.4 out of 10 for Google Maps search visibility. The business ranks well in several south Auckland areas for used auto parts, indicating solid local recognition, but aggregate and borough scores reveal gaps beyond the immediate suburb. The main opportunity is to increase visibility across surrounding suburbs through more positive customer reviews.
Citations & Social Media
Auto Parts Industrial Ltd shows an above-average health score for citations and social presence, with room to grow on several major social channels. The most impactful findings are the missing active profiles on Instagram, Facebook and TikTok, plus a TikTok Directory and Yellow Profile listing missing. Addressing these will improve discoverability and trust.
Open Hours vs Demand
Hours are already well aimed and one specific gap remains, supported by a top health score and the absence of market demand data for the week. No missed closed-hours window is listed for the week, so customers who turn up when the business is closed meet a closed door or an unanswered phone. Current hours hold the position, and without demand data the busiest hours cannot be named, so customers continue to arrive when the business is open.
Overall customer sentiment is positive, with an average rating of 4.6 from 11 reviews indicating generally strong satisfaction. Reviews commonly praise the business for reliable parts and service, while the main issue raised is occasional stock-availability or listing errors that lead to customer disappointment. Analysis is limited by a small number of recent reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
62%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Auto Parts Industrial Ltd
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Auto Parts Industrial Ltd
Auto Parts Industrial Ltd is an importer based in Wiri, Auckland specialising in aftermarket body panels, lamps and crash parts for Japanese cars, utes, SUVs and trucks. The company states it imports genuine parts for Toyota models and can also handle parts enquiries for some European vehicles.
The business describes a focus on supplying crash body panels and lights, with stock listings and new arrivals noted on its site. It says urgent small parts are available via an established supply chain, and it lists freight charges and delivery options for customers across New Zealand.
Customers commonly describe helpful, responsive staff and quick turnaround on ordered parts, with several reviews noting same-day or next-morning delivery. Some feedback mentions high courier charges and occasional stock listing issues where an item shown as available was actually held overseas, which led to disappointment in a few cases.
Locally, Auto Parts Industrial Ltd presents as a long-established Auckland importer with an emphasis on Japanese vehicle body parts and lighting. Its strengths include experience-built delivery networks and the ability to source urgent small parts, while customers should be aware of freight costs and check availability before travelling for pickup.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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