Eye-Dentity Optical
Eye-Dentity Optical is a family-owned independent optometry practice in Rangiora offering comprehensive eye examinations and specialist eyecare for all ages. The clinic provides a wide, hand-selected range of international and New Zealand-designed frames and fits superior HOYA and ZEISS lenses. The team emphasises personalised care and practical dispensing led by experienced optometrists and a dispensing optician.
Performance snapshot
How does Eye-Dentity Optical measure up?
8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.4
Overall Score
Scored out of 10 across nine marketing areas
6.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Eye-Dentity Optical shows a solid digital marketing health score of 7.4 out of 10, indicating overall competitiveness with room for improvement. The most notable findings are strong domain health and a claimed Google Business Listing, plus a live website link on the listing. Key growth opportunities include improving Google Maps search results and Instagram presence to bolster local visibility.
Google Business Listing
Eye-Dentity Optical shows a very strong Google Business Listing health profile with a 9.4/10. The overall health indicates solid completeness and control, with key achievements already in place and ready to support local visibility. The most notable findings are the claimed status and accessible website link, along with accurate open-for-business and phone contact details.
Google Maps Ranks
Eye-Dentity Optical shows a solid overall health score for Google Maps search visibility, with a 7.2 out of 10. This indicates decent presence across searches, but room to improve. The top opportunities focus on strengthening aggregate visibility beyond the current bracket and sustaining momentum to reach top borough performers.
Citations & Social Media
Eye-Dentity Optical shows an overall health of 4.0 out of 10 for social presence, indicating below-average performance. The strongest existing asset is a solid Facebook presence, while other platforms lack activity. The main opportunities focus on establishing or reviving Instagram, TikTok, GrabOne, Yellow, and TikTok Directory profiles to boost local visibility and trust.
Open Hours vs Demand
Eye-Dentity Optical's published hours align with several busy windows: Tuesday 10-12pm, Thursday 11am and Saturday 12pm are open during high local demand. However the clinic is closed during notable peak times on Saturday 2-3pm and Sunday 12-2pm. Total weekly open hours are 44 with 76 missed high-demand hours and a temporal health score of 5.5/10.
Eye-Dentity Optical shows very positive customer sentiment with an overall rating of 5.0 from 24 reviews. Customers repeatedly praise thorough, well-explained eye examinations, attentive and knowledgeable staff, and excellent customer service. Standout points include practical lens recommendations, a wide frame selection, and the ability to fit urgent appointments on the same day when needed.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
86%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Eye-Dentity Optical
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Eye-Dentity Optical
Eye-Dentity Optical is a family-owned independent optometry practice based in Rangiora, serving North Canterbury with comprehensive and speciality eyecare. The practice describes itself as providing thorough, tailored eye examinations for the whole family, backed by technologically advanced equipment and a focus on quality vision care.
The clinic offers in-depth comprehensive eye exams, specialist eyecare services and personalised dispensing. The team includes experienced optometrists Penny McCracken and Roberta McIlraith and dispensing optician Amanda Rowe. They stock hand-selected international eyewear collections such as FACE a FACE, MOSCOT, Caroline Abram, Lafont, Silhouette, Jaguar & Nano, plus New Zealand-designed frames Age & Good Gryf. Spectacle lenses from HOYA and ZEISS are part of the dispensing options.
Customers commonly report thorough, in-depth eye tests and attentive, helpful service. Reviews highlight clear explanations of eye issues, staff who answer questions fully and a team able to accommodate urgent or same-day appointments when needed. The practice's approach to patient education and personalised solutions is a recurring theme in feedback.
Locally, Eye-Dentity Optical is presented as a community-focused optometrist offering personalised eyecare and a curated eyewear selection. The combination of experienced clinicians, quality lens brands and a broad choice of frames aims to provide practical, long-term vision solutions for Rangiora and the wider North Canterbury community.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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