Eye-Dentity Optical

Eye-Dentity Optical

Eye-Dentity Optical is a family-owned independent optometry practice in Rangiora offering comprehensive eye examinations and specialist eyecare for all ages. The clinic provides a wide, hand-selected range of international and New Zealand-designed frames and fits superior HOYA and ZEISS lenses. The team emphasises personalised care and practical dispensing led by experienced optometrists and a dispensing optician.

3/190 High Street, Rangiora 7400, NZ

Performance snapshot

How does Eye-Dentity Optical measure up?

8

Reputation Score

Reviews, ratings, response rate, and business listing completeness

7.4

Overall Score

Scored out of 10 across nine marketing areas

6.2

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Eye-Dentity Optical shows a solid digital marketing health score of 7.4 out of 10, indicating overall competitiveness with room for improvement. The most notable findings are strong domain health and a claimed Google Business Listing, plus a live website link on the listing. Key growth opportunities include improving Google Maps search results and Instagram presence to bolster local visibility.

Google Business Listing

Eye-Dentity Optical shows a very strong Google Business Listing health profile with a 9.4/10. The overall health indicates solid completeness and control, with key achievements already in place and ready to support local visibility. The most notable findings are the claimed status and accessible website link, along with accurate open-for-business and phone contact details.

Google Maps Ranks

Eye-Dentity Optical shows a solid overall health score for Google Maps search visibility, with a 7.2 out of 10. This indicates decent presence across searches, but room to improve. The top opportunities focus on strengthening aggregate visibility beyond the current bracket and sustaining momentum to reach top borough performers.

Citations & Social Media

Eye-Dentity Optical shows an overall health of 4.0 out of 10 for social presence, indicating below-average performance. The strongest existing asset is a solid Facebook presence, while other platforms lack activity. The main opportunities focus on establishing or reviving Instagram, TikTok, GrabOne, Yellow, and TikTok Directory profiles to boost local visibility and trust.

Open Hours vs Demand

Eye-Dentity Optical's published hours align with several busy windows: Tuesday 10-12pm, Thursday 11am and Saturday 12pm are open during high local demand. However the clinic is closed during notable peak times on Saturday 2-3pm and Sunday 12-2pm. Total weekly open hours are 44 with 76 missed high-demand hours and a temporal health score of 5.5/10.

Eye-Dentity Optical

Eye-Dentity Optical shows very positive customer sentiment with an overall rating of 5.0 from 24 reviews. Customers repeatedly praise thorough, well-explained eye examinations, attentive and knowledgeable staff, and excellent customer service. Standout points include practical lens recommendations, a wide frame selection, and the ability to fit urgent appointments on the same day when needed.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

86%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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