Permanink Beauty
PermanInk Beauty is a Richmond-based beauty studio in Christchurch specialising in permanent makeup and advanced skin care. Run by Susan, a professional cosmetic tattooist trained at the Melbourne College of Cosmetic Tattooing, the studio focuses on personalised application and a consultative approach to help clients leave feeling fresher and brighter.
Performance snapshot
How does Permanink Beauty measure up?
1.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.4
Overall Score
Scored out of 10 across nine marketing areas
5.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
PermanInk Beauty shows a low overall digital marketing health score of 2.4 out of 10, indicating the need for action. The strongest clear achievement is an accurate open-for-business status and active website link, with a well-regarded Facebook profile supporting credibility. The most urgent opportunities focus on gathering reviews, improving ratings, and engaging with customers through review responses.
Google Business Listing
PermanInk Beauty shows a low overall health on Google Business, but essential contact details are present. The notable findings are a complete address, a listed phone number, a functioning website link, and an open-for-business status, though the health score remains low.
Google Maps Ranks
Permanink Beauty shows a low overall Maps health score, indicating limited visibility in Google Maps searches. The strongest performance is in a few top keywords such as beautician in richmond and beauty salon in richmond, with ear piercing services ranking in the teens. The main opportunity is to improve both aggregate and borough local search positions to raise overall visibility and attract more local clients.
Citations & Social Media
Permanink Beauty shows a strong overall health with a 7.7/10, indicating solid presence across social platforms and directories. The most notable findings are the very high trust scores on Facebook and Instagram profiles, and a productive Fresha directory and profile that help attract local clients.
Open Hours vs Demand
PermanInk Beauty's opening hours align well with local demand overall, reflected in a high health score and 56 well-aligned peak hours. The studio is open for several strong peak windows midweek and on Saturday afternoons. There are seven missed peak hours on weekend afternoons and a weeknight evening where being closed reduces potential bookings. Minor hour shifts could capture extra clients without greatly increasing weekly hours.
PermanInk Beauty's Google review health is low with no existing reviews or established star rating, which may make potential customers cautious. The most important findings are the absence of reviews and a zero response rate to feedback. Building a review base and replying to reviews are the immediate priorities to improve credibility and customer trust.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Permanink Beauty
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Permanink Beauty
PermanInk Beauty is a Richmond studio in Christchurch that specialises in permanent makeup and advanced skin care. The salon is led by Susan, a professional cosmetic tattooist who brings experience from the beauty therapy industry and formal training from the Melbourne College of Cosmetic Tattooing.
The salon's services centre on cosmetic tattooing and related skin-care approaches. Susan has over 13 years in the beauty therapy sector and has spent the past two years focusing solely on permanent makeup application. The website highlights advanced skin-care content alongside permanent makeup offerings, and notes a careful, client-focused approach to treatment planning.
Clients can expect a consultative process where Susan takes time to determine the best approach for each individual. The site describes a goal of helping people leave the studio feeling fresher and brighter. Training at a specialist cosmetic tattooing school in Melbourne is presented as part of the professional background informing practical technique and client care.
Locally, PermanInk Beauty positions itself as a specialist cosmetic tattooing and skin-care service in Richmond, Christchurch. The emphasis is on personalised treatment planning and a blend of advanced skin-care thinking with permanent makeup skills, delivered by a therapist with substantial industry experience and targeted training in cosmetic tattooing.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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