Cross Group
Cross Group is an accounting and business advisory firm with offices in Christchurch (Casebrook) and Invercargill. It specialises in helping small and medium businesses grow through financial advice, strategic planning and cashflow management. Chartered Accountants use technology to streamline compliance, free clients' time and focus on business growth and family support.
Performance snapshot
How does Cross Group measure up?
4.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.3
Overall Score
Scored out of 10 across nine marketing areas
7.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Cross Group shows a very high digital marketing health with a 9.3/10 score. Overall health indicates strong competitive position and solid online presence. The most notable findings are excellent domain health and a well-claimed Google Business Listing, plus a clear open-for-business status. Opportunities focus on improving review engagement, expansion of review counts, and refining meta descriptions.
Google Business Listing
Cross Group shows an overall health of 4.2 out of 10 for its Google Business Listing, indicating below-average completeness and optimisation. The strongest current asset is a claimed, phone-numbered listing with a live website link and open-for-business status. Primary opportunities involve adding photos, a main image, and a logo to boost recognisability and engagement.
Google Maps Ranks
Cross Group shows a high overall health in Google Maps search with room to climb. The strongest performance is suburb-specific visibility, where rankings place in the top quartile, indicating solid local presence. The aggregate score is improving but still below the top tier, suggesting opportunities to expand visibility beyond the local suburb.
Citations & Social Media
Cross Group shows a very high health score in the overall presence health, indicating strong trust across key social profiles and directories. The most notable finding is outstanding Instagram and Facebook profiles with high trust scores, complemented by accurate LinkedIn profiles and an active Neighbourly listing. Opportunities exist mainly in expanding TikTok, TikTok Directory, GrabOne and other local directories to broaden reach.
Open Hours vs Demand
Cross Group's opening hours show a mixed alignment with Christchurch demand. Most well-aligned hours occur on Thursdays mid-morning to mid-afternoon, matching strong customer search activity. However, several high-demand windows at weekends are missed while no open hours fall into low-demand waste. Adjusting a small number of weekend hours could capture additional client activity without materially increasing total weekly hours.
Overall sentiment is positive with a top-tier star rating that signals strong customer satisfaction. The key finding is a 5-star average placing the business among the top 10% for Google ratings. Main improvement areas are response to reviews and growing the review count. Addressing these will boost public confidence and turn strong ratings into clearer social proof for prospective clients.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Cross Group
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Cross Group
Cross Group is an accounting and business advisory firm based in Christchurch (Casebrook) with an additional office in Invercargill. The practice positions itself as a partner for small and medium businesses, offering locally rooted support from a team of Chartered Accountants.
Services focus on financial advice, strategic planning and cashflow management, with an emphasis on using technology to simplify compliance. The firm states it helps businesses free up time and resources so owners can concentrate on running and growing their operations.
Clients tend to report high satisfaction with the combination of practical advice and tech-enabled processes, as reflected in consistently positive feedback. The practice aims to provide steady support through both good and challenging times, using tools and guidance intended to keep businesses financially resilient.
Locally, Cross Group is identifiable by its dual Christchurch and Invercargill presence and a community-focused approach to business advisory. The team's Chartered Accountants and stated use of technology to streamline compliance are central features that distinguish its service offering for regional small and medium enterprises.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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