The Farm Office

The Farm Office

The Farm Office provides remote bookkeeping and payroll services for farmers and agribusinesses from Burnside, Christchurch. The team handles GST, invoicing, bank reconciliations, payroll, PAYE, RWT and fuel excise tax returns, and lets clients tailor monthly service packages. They position themselves as part of a farm's team so farmers can concentrate on running the business.

300A Memorial Avenue, Burnside, Christchurch 8053, NZ

Performance snapshot

How does The Farm Office measure up?

8.1

Reputation Score

Reviews, ratings, response rate, and business listing completeness

8.9

Overall Score

Scored out of 10 across nine marketing areas

6.7

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

The Farm Office shows strong digital health with an overall score of 8.9 out of 10, indicating a very solid online presence and performance. Key strengths include a claimed Google listing, a visible website link, a listed phone number, and clear open-for-business status. The most impactful findings relate to customer engagement signals and local search visibility.

Google Business Listing

The Farm Office shows a healthy Google Business Listing with an 8.5/10 health score, indicating strong completeness and accuracy. Key strengths include a verified, claimed listing with a visible phone number and a functioning website link, plus an open-for-business status that correctly reflects availability for customers.

Google Maps Ranks

The Farm Office shows a below-average health score of 4.2 out of 10 on Google Maps searches, indicating limited overall visibility. The strongest opportunity is to improve aggregate Maps results while also consolidating the suburb presence, which has moved above the bottom quartile but still needs growth to reach the local midpoint.

Citations & Social Media

The Farm Office shows very high overall health with strong social profiles and active business directories. Key strengths include outstanding Instagram and Facebook presences with high trust scores, and a well-maintained LinkedIn Company listing. Top opportunities focus on expanding presence in TikTok, LinkedIn, TikTok Directory, GrabOne, and Neighbourly to broaden reach and trust among potential customers.

Open Hours vs Demand

The Farm Office's published hours align strongly with several high-demand weekday windows, especially Thursday 9am-3pm where searches peak. However the listing is closed across several popular weekend times - notably Sunday mornings and Saturday 4pm - creating missed opportunities. No open hours fall in low-demand periods, so current hours are efficient but could be adjusted to capture weekend enquiries.

The Farm Office

Overall sentiment is very positive, with an average rating of 5 from four recent reviews indicating strong customer satisfaction. Reviewers consistently praise efficiency and reliable service, and several note they would recommend the business. Analysis is based on a small sample, so the high rating reflects current sentiment rather than a broad trend across a larger reviewer base.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

51%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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