Soutar & Associates
Soutar & Associates is a chartered accountant firm based in Burnside, Christchurch. The practice provides accounting and tax services to local businesses, with a focus on building long-term client relationships. Clients commonly describe staff as knowledgeable, approachable and responsive. The firm presents a local presence in Christchurch for businesses seeking ongoing accounting support.
Performance snapshot
How does Soutar & Associates measure up?
6.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.1
Overall Score
Scored out of 10 across nine marketing areas
2.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Soutar & Associates shows overall digital marketing health of 4.1 out of 10, indicating below average performance. The business has strong internal controls with a claimed Google listing and an accessible phone number, but gaps remain in customer engagement and on-page SEO. Key strengths include listed contact details and open-for-business status, while opportunities focus on reviews, response rates, and better page optimisation.
Google Business Listing
Soutar & Associates shows a solid presence on Google with a health score of 6.6 out of 10, indicating above-average visibility but room for improvement. The most important takeaways are a verified listing with a listed phone number and a website link, plus an open-for-business status that helps customer trust. There is ongoing work on the description and photos to lift performance.
Google Maps Ranks
Soutar & Associates shows a modest health score on Google Maps performance, indicating overall visibility needs continued effort. The strongest takeaways are solid rankings for local keywords in Burnside and Avonhead, with several top-5 positions. Opportunities lie in improving the aggregate maps score and maintaining momentum to reach top borough performers.
Citations & Social Media
Soutar & Associates' health score sits at 3.2 out of 10, indicating below-average social presence and directory activity. The business already has a LinkedIn profile, Neighbourly listing and Yellow Directory listing, which helps maintain visibility among local customers. Key finding: core profiles exist, but major platforms lack activity, limiting discoverability and trust.
Open Hours vs Demand
Soutar & Associates has a mixed temporal fit with Christchurch demand: opening hours capture several strong Thursday peaks but miss multiple high-demand weekend windows. The practice is open during high-search periods on Thursday mornings and afternoons, which aligns with local client activity. However, closures on Saturday late afternoon and Sunday mornings leave noticeable gaps. Adjusting limited weekend cover could be commercially worthwhile.
Overall sentiment is positive but the health of the review sample is limited by few recent reviews. Customers consistently praise staff as knowledgeable, approachable and responsive and note long-term relationships with the firm. The business presents a clear local presence in Christchurch and an average rating of 5 from two reviews, suggesting strong satisfaction among the small set of reviewers.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Soutar & Associates
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Soutar & Associates
Soutar & Associates is a chartered accountant firm located in Burnside, Christchurch. The practice offers accounting services to businesses in the Christchurch area and identifies as a local provider of accountancy support.
Services and specialisations include general accounting and tax assistance for small and medium-sized businesses. Available evidence highlights ongoing client work and the firm's willingness to help with matters that bring some complexity, reflecting a practice oriented to regular business needs.
Clients tend to report long-term relationships with Soutar & Associates, noting consistent contact with named staff members over many years. Reviews describe team members as knowledgeable, approachable and available when needed, suggesting a steady client experience focused on continuity and practical advice.
Locally, Soutar & Associates is distinguished by its Burnside location and a client base that values continuity of service. The firm is presented as a Christchurch accounting practice where businesses can expect familiar faces handling their accounting and tax matters over the medium to long term.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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