Essence Nails
Essence Nails is a Rolleston-based nail technician serving the Selwyn area from Christchurch. They offer manicures, pedicures and related nail services using Surmanti products, a premium line that avoids harsh chemicals. Online bookings and electronic payment options are available. The salon emphasises personalised, friendly service and careful attention to detail for occasions like weddings.
Performance snapshot
How does Essence Nails measure up?
4.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.8
Overall Score
Scored out of 10 across nine marketing areas
1.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Essence Nails shows a low digital marketing health score of 2.8/10, indicating limited overall digital strength. The strongest overall signal is completing basic Google listings details (claimed, phone number, website link, open status), but opening hours alignment and domain health are areas of concern. The business should focus on improving review engagement and map visibility while fixing the website connectivity.
Google Business Listing
Essence Nails shows a solid health score of 6.5 out of 10, indicating above-average performance for Google Business Listings. The most notable strengths are a claimed listing with full control and a working website link, along with a visible phone number and open status for customers. The listing also features a descriptive presence that already exceeds weaker benchmarks.
Google Maps Ranks
Essence Nails shows a below-average overall health score for Google Maps search visibility, at 3.7 out of 10. This indicates limited overall presence but some positive signals in broader maps queries. The strongest opportunities lie in boosting local borough and aggregate visibility to move into higher search positions.
Citations & Social Media
Essence Nails shows a low overall health with a 2.5/10 in social presence. The strongest current asset is a very high-trust Facebook presence, while other platforms have limited activity. Key opportunities include establishing a TikTok and Instagram presence, claiming a Fresha profile, and adding a LinkedIn presence to humanise the brand. Prioritising these can improve visibility and customer reach.
Open Hours vs Demand
Essence Nails' opening hours show strong alignment with several late‑afternoon demand spikes but also miss key popular slots. The salon is open during high-demand windows on Wednesday 4pm and Thursday 3-6pm, and has no low‑demand open hours. Missed opportunities include being closed Saturdays 1-2pm and weekday mornings/times like Tuesday 10-11am and Wednesday 3pm. Consider adding targeted hours where demand peaks.
Essence Nails shows strong positive sentiment from customers, with an average 5-star rating across a small set of reviews. Clients repeatedly praise Jenna's skill, personalised friendly service and careful attention to detail for events like weddings. The analysis is based on a limited recent sample, so the high sentiment is encouraging but should be viewed in light of few recent reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
68%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Essence Nails
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Essence Nails
Essence Nails is a nail technician business located in Rolleston, Christchurch, serving clients across the Selwyn area. Services centre on manicures, pedicures and general nail care, delivered from a small, personable setup.
The salon uses Surmanti products, described as a premium option that avoids harsh chemicals. Offerings include standard mani and pedi treatments and other nail services, with a focus on quality products and straightforward booking. Online bookings and electronic payment options are available to make appointments and payments easy.
Customer feedback consistently highlights a personalised, cosy experience. Review themes note friendly and professional service, careful attention to nails for events such as weddings, and customer comfort during appointments. Several reviews describe the technician, Jenna, as talented and thorough, and mention affordable pricing alongside a welcoming, relaxed atmosphere.
Locally, Essence Nails is positioned as a small, client-focused nail service in Rolleston that combines premium, low-chemical products with simple digital booking and payment. The combination of personalised appointments, event-ready attention to detail and a comfortable in-salon experience are the practical points that distinguish Essence Nails for clients in the Selwyn area.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.