Fabric (formerly Coll Architecture)
Fabric (formerly Coll Architecture) is a Christchurch Central City architecture practice led by registered architect Mitchell Coll. The studio focuses on residential architecture, integrating architecture, interior and landscape design to create bold, beautiful and highly functional homes. With over two decades of experience and an award-winning portfolio, Fabric aims to deliver spaces that connect to their surroundings and suit the people who live in them.
Performance snapshot
How does Fabric (formerly Coll Architecture) measure up?
7.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.2
Overall Score
Scored out of 10 across nine marketing areas
6.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Fabric's overall digital health rated 7.1 out of 10 indicates above-average performance with solid listing, domain and site health. The two key findings are a strong Google Business Listing setup and perfect domain health, while attention is needed on customer engagement and review activity to improve trust and reach.
Google Business Listing
Fabric (formerly Coll Architecture) shows a very healthy Google Business Listing with an 8.6/10 health score. The listing already includes a website link, a clear title, claimed status, an open-for-business indicator and a phone number, which supports easy discovery and contact for customers. The top finding is the listing description, which is already performing well and should continue to be optimised.
Google Maps Ranks
Fabric, a Christchurch architecture practice, shows a below-average overall Google Maps health score of 4.2 out of 10. The business ranks reasonably for several suburb-specific terms, including architect in sydenham and architectural designer in sydenham, indicating solid local visibility. Opportunities focus on boosting aggregate map presence while maintaining and expanding borough visibility.
Citations & Social Media
Fabric shows an average health score for citations and social presence at 5.3 out of 10, indicating moderate overall risk and room for improvement. The strongest point is the very high trust on Facebook, with LinkedIn Company listing also present and up to date. Key opportunity areas include activating TikTok, enhancing Instagram trust, and securing Neighbourly profiles and GrabOne listings.
Open Hours vs Demand
Fabric (formerly Coll Architecture) shows a mixed fit between published hours and local demand. The studio is open across several weekday lunch peaks (Tuesday-Thursday 11am-1pm) that align with customer searches, but it is closed during the strongest weekend demand around Saturday and Sunday midday. No open hours fall into low-demand windows, so wasted hours are not a current issue, but missed weekend coverage lowers overall temporal health.
Fabric (formerly Coll Architecture) shows very positive historical sentiment with an average rating of 5 from three Google reviews. Reviewers repeatedly praised the studio as a pleasure to work with and used strong single-word praise such as "fabulous." The corpus is small and historical, so while sentiment is strongly positive, it reflects past clients rather than recent experience.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Fabric (formerly Coll Architecture)
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Fabric (formerly Coll Architecture)
Fabric (formerly Coll Architecture) is an award-winning architecture practice based in Christchurch Central City. Led by registered architect Mitchell Coll, the studio specialises in residential work and describes a focus on shaping bold, beautiful and highly functional spaces that suit their surroundings and the people who call them home.
The practice states it brings architecture, interior and landscape together, working through big ideas and detailed solutions. With over two decades of knowhow, the small team says it smooths away process complexity and explores design possibilities so projects feel considered and complete.
Customer feedback reflects consistently positive experiences, with reviewers calling the practice a pleasure to work with and describing outcomes as "fabulous." Clients tend to note good collaboration and an attentive approach across design phases, suggesting an emphasis on clear communication and a client-centred process.
Locally, Fabric is identified by its focus on residential architecture and on integrating interiors and landscape with building design. The combination of an experienced registered architect, a tight-knit team, and an award-winning track record are presented as the practice's distinguishing features within Christchurch Central City.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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