Lovisa
Lovisa is a trend-led jewellery retailer based in Riccarton, Christchurch, offering on-trend, waterproof jewellery and everyday accessories. The Riccarton store provides in-store ear piercing services alongside a range of earrings, necklaces and rings. Customers can expect fashionable, affordable pieces and piercings performed by trained staff in a mall-based retail setting.
Performance snapshot
How does Lovisa measure up?
5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.1
Overall Score
Scored out of 10 across nine marketing areas
8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Lovisa shows a very high digital marketing health score of 9.1 out of 10, signalling strong overall performance. Key strengths include a claimed Google Business listing, a healthy domain, and well-aligned opening hours that match customer demand. Two notable opportunities are expanding local maps presence and building a stronger Instagram profile to boost local visibility and engagement.
Google Business Listing
Lovisa shows above-average health on Google Business Listing, at 5.9 out of 10. This indicates a decent listing with room to improve. The strongest confirmed points are a claimed listing, a working website link, an active phone number, and open-for-business status. The description and photos are improving but need further enhancement to rise above the bottom quartiles.
Google Maps Ranks
Lovisa shows solid overall health on Google Maps with a 7.0 out of 10, meaning visibility is above average and there is room to grow. The strongest results are in ear piercing services in Riccarton and nearby areas, indicating strong local relevance. A key opportunity is to boost borough-specific results where presence is currently minimal.
Citations & Social Media
Citations and social presence health for Lovisa shows very low overall health (0.2/10). The two most important findings are the lack of an active Instagram profile and no TikTok presence, which limit local visibility and engagement with younger audiences. Existing Facebook presence has high trust, but other directories are weak or missing.
Open Hours vs Demand
Lovisa's Riccarton opening hours closely match local shopping demand, with 60 weekly hours aligned to peak windows and no low-demand open hours. Strong alignment includes weekday mid-afternoon and Saturday early afternoon peaks. Missed opportunities occur mainly on Sunday midday to mid-afternoon and Wednesday evening at 6pm when demand is high but the store is closed. Consider limited Sunday or Wednesday evening openings to capture extra sales.
Overall health level: average rating 3.7 from 67 Google reviews. Reviews repeatedly praise the Riccarton Lovisa staff for professional, calm ear-piercing services, especially for children, and for friendly in-store service and sterile procedures. However, a notable minority of reviews are strongly negative, citing problems with purchases and other service issues that affect the business's perceived reliability among some customers.
Reputation
Reputation & Ratings
67%
response rate
How often you engage with customer feedback
3.7
average rating
Your overall rating as seen by potential customers
54%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Lovisa
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Lovisa
Lovisa is a trend-focused jewellery retailer located in the Riccarton area of Christchurch. The store stocks a range of trend-led and waterproof jewellery, including earrings, necklaces, rings and everyday accessories, and offers in-store ear piercing services.
The Riccarton store describes product ranges that cover everyday accessories and gift options, with a focus on current trends and durability. Website information highlights categories such as body and piercing jewellery and a selection suitable for gifting, while maintaining an accessible price point.
Customer feedback in reviews concentrates on the in-store piercing experience and staff interaction. Multiple reviews praise staff professionalism, patience and the ability to make children and first-time piercees feel comfortable, with named team members noted for clear explanations and careful technique. There is also an isolated comment about disappointment with a product purchase, and the store's response invites customers to contact customer care for resolution.
Locally, Lovisa in Riccarton presents as a high-traffic retail option for shoppers seeking fashion-led jewellery and convenient piercing services within a mall environment. Customers choosing this store can expect contemporary styles, a focus on piercings as an available in-store service, and the common retail supports of staff assistance and after-sale customer care.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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