The Cutting Company
The Cutting Company is a hair salon in the Mairehau suburb of Christchurch offering haircuts, trims and styling. The salon describes itself as providing professional, friendly service and is noted in reviews for consistent results, quick fixes for DIY cuts and the ability to handle more dramatic changes such as short styles and pixie cuts.
Performance snapshot
How does The Cutting Company measure up?
2.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.4
Overall Score
Scored out of 10 across nine marketing areas
4.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Cutting Company shows a modest overall health score of 3.4 out of 10, indicating below-average digital marketing health. The most notable findings are a solid base of completed optimisations, including a claimed Google Business Listing and accurate opening hours, combined with room to grow on customer engagement and review activity.
Google Business Listing
The Cutting Company's Google Business Listing shows a low overall health score of 2.4 out of 10, indicating significant gaps that limit visibility and customer engagement. Key strengths include claimed status, accurate open/closed status, a listed phone number and a full street address. The most important opportunities are adding a website link, a meaningful description, a logo, and continuing to upload fresh photos to improve standing.
Google Maps Ranks
The Cutting Company shows an above-average health score of 6.8 out of 10 for Google Maps visibility. The business is clearly visible in its suburb, Mairehau, and performs well on several top keywords such as hair salon in Mairehau and unisex hairdresser in Mairehau, indicating solid local appeal. Opportunities lie in improving overall aggregate maps visibility and pushing the suburb score toward the top 10%.
Citations & Social Media
The Cutting Company shows an above-average health score of 6.5 out of 10, indicating solid overall presence with room for refinement. The strongest asset is an active Facebook profile with very high trust, complemented by solid Neighbourly and Fresha listings. Key opportunities include adding a TikTok and Yellow listing, plus a LinkedIn presence to humanise the brand.
Open Hours vs Demand
The Cutting Company's opening hours show partial alignment with local demand: 36 weekly hours match peak search times but 35 high-demand hours are missed. Strong alignment occurs mid-morning to early afternoon on Tuesday and late morning Saturday. Missed opportunities are concentrated around weekday lunchtimes and early Saturday afternoon. No low-demand open hours were flagged, suggesting hours are generally focused on busier periods.
The Cutting Company shows a healthy review profile with an average rating of 4.5 from 70 reviews, indicating generally strong customer satisfaction. Reviews repeatedly praise friendly, welcoming staff, consistent results and skill with dramatic cuts like pixie styles. A minority of reviews report rushed or poor cuts and feeling unwelcome; these negative experiences are noticeable but not dominant.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
76%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Cutting Company
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Cutting Company
The Cutting Company is a hair salon located in Mairehau, Christchurch. It offers haircuts, trims and styling to local customers and describes its team as professional and friendly.
The salon's services include routine trims and more substantial haircuts. Review details indicate staff regularly fix DIY cuts, handle requests for specific short styles and undertake noticeable transformations such as pixie cuts, based on customer photos and preferences.
Customers describe the experience as welcoming and friendly, with staff who are professional and consistent. Reviews mention that clients often leave feeling satisfied with the cut and that the team maintains a helpful, upbeat atmosphere during appointments.
As a Mairehau salon, The Cutting Company is distinguished locally by its consistent service and ability to correct or transform hair as needed. Customers seeking reliable trims, fixes after home haircuts or a confident change to shorter styles are the commonly noted reasons people choose this salon.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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