Coast Hair Design

Coast Hair Design

Coast Hair Design is a hair salon and barber located in Ferrymead, Christchurch. The salon specialises in hair colouring and personalised styling and highlights attentive, precise service. Customers note thorough consultations and careful colour work, with staff taking time to help clients decide their preferred look. The salon serves local clients seeking considered, professional hair care in a neighbourhood setting.

1091 Ferry Road, Ferrymead, Christchurch 8023, NZ

Performance snapshot

How does Coast Hair Design measure up?

1.2

Reputation Score

Reviews, ratings, response rate, and business listing completeness

1.2

Overall Score

Scored out of 10 across nine marketing areas

4

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Coast Hair Design shows a very low overall digital marketing health score, indicating limited online visibility and engagement. The strongest completed achievements include a clearly visible Google Open-for-Business status, a phone number on the listing, a highly trusted Facebook profile, and a top-quartile Google star rating. Primary opportunities focus on aligning opening hours, improving response to reviews, growing total reviews, and improving map search visibility.

Google Business Listing

Coast Hair Design shows a very low health on Google Business Listing, with key gaps in claimed status and website presence. Immediate action should focus on claiming the listing and adding a website link, then expanding the description and photos to provide a fuller picture for local clients.

Google Maps Ranks

Coast Hair Design shows a fair overall health score for Maps Search at 4.8 out of 10, indicating moderate visibility across Google Maps. The strongest signals are in the top 5 for several local keywords, especially in brookhaven-ferrymead, with positions around 3. This suggests steady local presence but room to move into higher rankings.

Citations & Social Media

Coast Hair Design shows a below-average health score (3.9/10) for citation and social presence, with Facebook strong and Fresha listing, but gaps on Instagram, TikTok, NoSecretSalon, LinkedIn personal profiles, and LinkedIn Company page. The most important finding is the strong Facebook trust score, while a moderate or missing presence on other platforms limits local discoverability and credibility for potential clients.

Open Hours vs Demand

Coast Hair Design has no published opening hours, so temporal alignment with Christchurch demand cannot be measured. Without hours, it is unclear which high-demand windows are covered or missed. Adding accurate opening hours will reveal where the salon currently matches peak search times, and highlight closed peak periods or inefficient open slots that could be adjusted to better capture local client demand.

Coast Hair Design

Coast Hair Design shows limited review data, with one 5-star Google review and broader reputational sources used. Customers praise attentive, precise service, thorough consultations and careful colour work that supports personalised styling in a neighbourhood setting. No recurring complaints are evident from the available material. More customer feedback is needed to confirm whether these positive themes are consistent over time.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

21%

confidence

Rating reliability based on volume and consistency

Website

Website analysis for Coast Hair Design

Shared domain detected

Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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