McSweeney Immigration Law

McSweeney Immigration Law

McSweeney Immigration Law is a boutique immigration law firm based in Christchurch Central City. They provide personalised immigration services, including visa and residency advice and representation, tailored to clients' needs. The firm emphasises specialised immigration expertise and local insight, and they say their work supports people contributing to Christchurch and New Zealand.

114 Peterborough Street, Christchurch Central City, Christchurch 8013, NZ

Performance snapshot

How does McSweeney Immigration Law measure up?

6.9

Reputation Score

Reviews, ratings, response rate, and business listing completeness

6.9

Overall Score

Scored out of 10 across nine marketing areas

6.6

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

McSweeney Immigration Law shows an above-average digital health score of 6.9 out of 10, indicating solid overall performance with room to improve. Key strengths include a healthy domain and an claimed Google Business Listing with a linked website, plus accurate Open-for-Business status. The most impactful opportunity is improving response to reviews to build trust, while the current review momentum is promising but needs encouragement.

Google Business Listing

McSweeney Immigration Law's Google Business Listing shows a very healthy presence with a score of 8.7 out of 10, indicating strong completion and control. The listing already has a claimed status, a website link, an exact business title, an open-for-business status, and a listed phone number. The two most notable findings are strong listing control and accessible contact information.

Google Maps Ranks

McSweeney Immigration Law shows a below-average health score of 4.0 out of 10, indicating limited visibility in Google Maps. The strong point is top five rankings for several location-specific immigration keywords, notably in Avondale, Avonhead, and Christchurch Centre. The main opportunity is to improve borough-level local map presence while continuing to grow aggregate visibility across suburbs.

Citations & Social Media

McSweeney Immigration Law shows an average social presence health, reflecting room for growth across key platforms. The main finding is the lack of an active Instagram and TikTok profile, which limits local visibility, especially among younger audiences, while Facebook remains strong in trust. Opportunities in TikTok, Instagram and directory listings could improve reach and credibility.

Open Hours vs Demand

McSweeney Immigration Law's hours show clear alignment with weekday lunchtime and mid-morning demand: open during Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am when local searches peak. There are missed opportunities at weekend and early-morning peaks: closed Sundays 1-2pm, Saturday 10am and Friday 8am, plus Saturday 8pm. No low-demand open hours were identified.

McSweeney Immigration Law

Overall health: limited recent-review sample, so findings are tentative. Reviews consistently praise Tim and the firm's immigration specialisation, citing clear explanations, responsiveness, patience and strong knowledge. Clients report feeling supported through complex visa processes. The most important finding is consistent high satisfaction with personalised, specialist advice and communication during cases, despite the small review set.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

51%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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