D'LUXX HAIR STUDIO
D'LUXX HAIR STUDIO is a luxury, home-based hair studio in Halswell, Christchurch operating by appointment only. Sydney is a qualified hairstylist and colourist offering services for short, long and curly hair for women and men. The studio uses NAK hair products, has online booking and 14 years' experience, with a focus on personalised cuts, colour and beard trimming.
Performance snapshot
How does D'LUXX HAIR STUDIO measure up?
2.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.9
Overall Score
Scored out of 10 across nine marketing areas
4.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
D'LUXX HAIR STUDIO shows an overall digital marketing health score of 2.9 out of 10, indicating below average performance. Key positive signals include a claimed Google Business Listing, a live open-for-business status, a listing title, a visible phone number, and a highly trusted Facebook profile. The main opportunities lie in improving reviews, response rates, opening hours alignment, and maps search presence.
Google Business Listing
D'LUXX HAIR STUDIO's Google Business listing shows a below-average health score of 3.1/10. The listing is claimed, open-for-business status is set, and a full address plus phone number are present, which helps local customers find and contact it. Key gains include a recognised listing title and verified ownership, but critical gaps remain in branding and online accessibility.
Google Maps Ranks
D'LUXX HAIR STUDIO shows a high overall health score in Google Maps search, indicating strong local visibility. The borough-specific ranking is outstanding, placing in the top 10% and reflecting solid performance in Halswell. Best-performing keywords reveal strong targetability for Halswell residents and nearby areas.
Citations & Social Media
D'LUXX HAIR STUDIO shows an above-average health score of 5.9/10 in the Citations & Social Presence area, indicating solid online visibility with room to improve. The most notable finding is a very strong Facebook presence and solid Fresha listings, while gaps exist on TikTok and Yellow Directory listings that could lift discoverability.
Open Hours vs Demand
D'LUXX HAIR STUDIO's current hours show good alignment during several weekday midday and afternoon peaks but miss many high-demand windows on key days. Open times fall squarely on Monday 12pm, Wednesday 2-3pm and Friday 11-12pm, matching local demand. Significant missed opportunities occur on Tuesday and Saturday around late morning to early afternoon when local search interest is strongest.
The overall health assessment is limited by sparse review text and relies on broader reputational signals. Available review metrics show an average rating of 5 from two reviews, indicating strong customer satisfaction but too few reviews to be conclusive. The most notable finding is consistently high ratings without substantive review content to confirm specific strengths or recurring themes.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for D'LUXX HAIR STUDIO
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about D'LUXX HAIR STUDIO
D'LUXX HAIR STUDIO is a luxury home-based hair studio located in Halswell, Christchurch. It operates by appointment only and is run by Sydney, a qualified hairstylist and colourist with 14 years' experience.
Services cover haircuts and colour for short, long and curly hair, for both women and men. The studio lists beard trimming among its offerings and uses NAK hair products. Online booking is available to manage appointments.
Customers commonly describe the studio as a cosy, well-presented at-home salon and note Sydney's professional manner. Reviews indicate clients often leave feeling relaxed and with refreshed hair; haircut and beard trim comments appear regularly in feedback.
D'LUXX presents as a small, appointment-only Christchurch hair studio that combines a home-based setting with professional hairdressing and colour services. Its use of established products, a focus on personalised appointments and online booking make it a practical choice for local customers seeking a tailored hair service.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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