REFORM Cosmetics
REFORM Cosmetics is a Prebbleton-based beauty brand offering vegan, cruelty-free lash and brow products. Best known for a prostaglandin-free Lash Growth Serum, the range includes brow styling items and online ordering. Customers can buy directly from the website, with same-day dispatch on weekday orders placed before 12pm and free shipping over $85.
Performance snapshot
How does REFORM Cosmetics measure up?
3.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7
Overall Score
Scored out of 10 across nine marketing areas
6.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The overall health is 7.0 out of 10, indicating above-average performance with solid foundations. Key findings show strong domain health and an accurate Google Business listing with a working website link, while opportunities lie in improving Google Maps search results, review response rates, and opening hours alignment.
Google Business Listing
The Google Business Listing for REFORM Cosmetics shows a below-average health score with room for improvement. Overall health is 3.7 out of 10, indicating limited listing completeness and optimisation. Key findings include claimed status and open-for-business display, a website link, and a full address, but missing phone number and a growing but still modest photo library.
Google Maps Ranks
REFORM Cosmetics shows a below-average health score for Google Maps search performance (3.3/10), indicating limited overall visibility but some local presence. Key findings include strong rankings for eyelash and beautician terms in Templeton and Selwyn district areas, suggesting customers in those suburbs are likely to find the brand. Opportunities focus on strengthening aggregate maps visibility and expanding borough presence.
Citations & Social Media
REFORM Cosmetics shows a solid health score and consistent social presence, with strengths on Facebook and Instagram profiles that drive trust. Notable opportunities lie in TikTok activity and directory listings like Fresha and LinkedIn to broaden reach. The business should focus on reinforcing existing profiles and pursuing listed enhancements to reach new customers.
Open Hours vs Demand
REFORM Cosmetics' opening hours show a mixed fit with local demand. Forty weekly hours match popular search times, including strong late-morning and mid-afternoon weekday slots. However there are 37 high-demand hours when the store is closed, notably Saturday mid-day and Thursday evening. No low-demand open hours were identified, indicating no obvious wasted open time.
Overall health: very positive - average 5.0 from 11 reviews. Review sentiment centres on consistently strong product performance, especially the prostaglandin-free Lash Growth Serum, and frequent mentions of visible length and fullness without irritation. Customers also note ease of use and confidence to stop extensions. No consistent complaints are evident in the reviews sampled.
Reputation
Reputation & Ratings
9%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
74%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for REFORM Cosmetics
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about REFORM Cosmetics
REFORM Cosmetics is a beauty brand based in Prebbleton that focuses on lash and brow care. The company sells directly through its online store and highlights New Zealand availability and dispatch details for customers.
The product range centres on a Lash Growth Serum formulated without prostaglandins, and includes brow contouring and brow defining products. Packaging and product notes describe vegan, cruelty-free ingredients and a formula that combines peptides, vitamins and botanicals. The website notes same-day dispatch for orders placed before 12pm on weekdays, free shipping for orders over $85 and a 90-day money-back guarantee.
Customer feedback highlights visible changes in lash length and fullness after regular nightly use, with reviewers describing strong satisfaction and repeat purchases. Reviews mention users feeling more confident wearing mascara after long-term use and report no prostaglandin-related damage where that concern had arisen previously. Responses from the owner appear in the review thread for follow-up and discount offers.
Locally, REFORM Cosmetics presents as a niche New Zealand brand focused on natural, cruelty-free lash and brow solutions sold online. Its combination of a prostaglandin-free formula, clear dispatch and returns policies, and a product line that covers both lashes and brows are the practical details that distinguish the offering for customers in and beyond Prebbleton.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.