IR Thompson Associates Ltd
IR Thompson Associates Ltd is an employment law specialist based in Burwood, Christchurch, offering NZ-wide advice on unfair dismissals, personal grievances, redundancy and disciplinary processes. The firm describes itself as employment advocates who handle cases without large law-firm costs. Customers report knowledgeable, supportive and professional service from named advocates, with clear explanations and practical guidance through difficult situations.
Performance snapshot
How does IR Thompson Associates Ltd measure up?
9.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.4
Overall Score
Scored out of 10 across nine marketing areas
7.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
IR Thompson Associates Ltd shows a very high overall digital marketing health score of 9.4 out of 10. The strongest current position is in Google Business presence and basic listing accuracy, which supports easy customer contact and discoverability. A key takeaway is that reviews and Instagram activity are underutilised, limiting trust signals and reach.
Google Business Listing
IR Thompson Associates Ltd shows a very high overall Google Business Listing health score with complete listing details and verified ownership, meaning customers can reliably find and contact the practice. Key strengths include a claimed listing, a website link, a visible listing title, open-for-business status, and a visible phone number, which supports easy access and credibility.
Google Maps Ranks
IR Thompson Associates Ltd shows a very high overall health score on Google Maps search presence, indicating strong visibility. The top opportunity is continuing to grow aggregate search visibility across multiple local suburbs, with steady progress in borough presence and the potential to reach top performers.
Citations & Social Media
IR Thompson Associates Ltd shows an average health score for social presence, indicating modest online visibility. The strongest current asset is a LinkedIn profile that is up-to-date, supporting professional credibility and client outreach. Opportunities lie in expanding Instagram, Facebook, TikTok, TikTok Directory, and GrabOne listings to improve discovery and trust among potential customers.
Open Hours vs Demand
IR Thompson Associates Ltd has a high temporal fit with local demand overall (health 7.5/10). The firm's 40 weekly open hours fully overlap with 40 well-aligned peak hours, notably midweek lunchtime and Thursday morning. However 41 high-demand hours are missed, including weekend and early-morning windows. No hours are open during low-demand periods, so reduced waste but clear opportunity to extend limited weekend or early-Friday coverage.
IR Thompson Associates Ltd shows a positive overall health, with an average Google rating of 4.7 reflecting strong client sentiment. Reviews repeatedly praise knowledgeable, supportive and professional advocates-especially Graeme, Jacob and Chrissie-for clear explanations and practical guidance through difficult employment matters. A small number of low ratings exist, but the dominant theme is reliable, compassionate support during challenging situations.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
82%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for IR Thompson Associates Ltd
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about IR Thompson Associates Ltd
IR Thompson Associates Ltd is an employment law practice located in Burwood, Christchurch, providing specialist employment advice across New Zealand. The firm focuses on matters such as unfair dismissal claims, personal grievances, unfair redundancy and issues arising from trial periods and disciplinary meetings.
The practice describes itself as employment law specialists and advocates who work for both employees and employers. Services referenced include guidance through disciplinary processes, representation in unfair dismissal and redundancy matters, and advice on personal grievances. The firm positions its advocates as an alternative to large law firms and barristers, providing specialist employment expertise.
Customer feedback highlights a consistent experience of knowledgeable, clear and compassionate advocacy. Review themes note that named advocates are professional, easy to talk to and take time to explain processes. Clients describe outcomes as positive and speak to smooth, supportive handling of difficult situations and practical guidance through claims and meetings.
Locally, IR Thompson is distinguished by its employment-law focus and Christchurch base while offering NZ-wide advice. It is described as a lower-cost alternative to larger firms, with a small-team approach and several advocates recognised by clients for attentive, straightforward support during employment disputes and processes.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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