Moffatts Flower Company
Moffatts Flower Company is a Christchurch-based florist and wholesale grower in Halswell, specialising in roses and fresh cut flowers. They nurture 35 rose varieties in climate-controlled glasshouses and source a wide range of blooms from local and nationwide growers. The business also offers house plants, gifts and cards through an on-site retail shop and wholesale supply.
Performance snapshot
How does Moffatts Flower Company measure up?
8.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.7
Overall Score
Scored out of 10 across nine marketing areas
7.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Moffatts Flower Company shows an above-average digital health score of 6.7, indicating overall potential with several reliable foundations. The strongest current finding is that the Google Business Listing is claimed and actively managed, with a linked website, a visible opening status, and a phone number for customers to contact. The main opportunities lie in on-page SEO and meta data to improve visibility.
Google Business Listing
Moffatts Flower Company shows a very strong Google Business Listing health, indicating solid visibility and trust for local customers. The top finding is that the listing already includes essential contact details and verification, with a clear open-for-business status. A secondary strength is the presence of a website link, reinforcing accessibility for potential customers.
Google Maps Ranks
The Maps Search performance for Moffatts Flower Company shows a very healthy overall health score of 8.7 out of 10. This indicates strong visibility in Google Maps searches across the city and in Halswell, with ranking positions solid for top keywords. The top opportunities focus on maintaining this momentum and pushing into higher borough-level performance.
Citations & Social Media
Moffatts Flower Company shows very high overall health in social presence and directories, with strong engagement on Facebook and Instagram and well-maintained listings. The most important findings are the outstanding social profiles and the presence on GrabOne and Yellow Directory, which support visibility and trust. Opportunities exist to establish TikTok, LinkedIn, TikTok Directory, and Neighbourly listings for broader reach.
Open Hours vs Demand
Moffatts Flower Company's opening hours align well with several high-demand windows, notably late afternoons and midday on key days, but there are notable gaps in early evening trade. Open hours cover strong Sunday and Thursday afternoon peaks, while closures on Sunday and weekday evenings miss customer searches. No open hours fall in low-demand windows, so inefficiency is minimal.
Moffatts Flower Company shows strong customer sentiment with an average Google rating of 4.6, indicating overall positive health. Reviews repeatedly praise large, well-priced bouquets, fresh flowers that last, and knowledgeable, friendly staff - especially named florists and responsive sales support. A small number of low-star reviews hint at occasional service or experience issues but are not the dominant theme.
Reputation
Reputation & Ratings
57%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
84%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Moffatts Flower Company
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Moffatts Flower Company
Moffatts Flower Company is a florist and wholesale rose grower based in Halswell, Christchurch. They cultivate 35 varieties of roses in climate-controlled glasshouses and trade in fresh cut flowers grown both locally and around New Zealand, serving retail and wholesale customers from their Halswell site.
Their offering covers a broad range of blooms and foliage. Expert buyers at Moffatts source common favourites such as lilies, alstroemeria, chrysanthemums, freesias, carnations and orchids, and can supply large quantities for events. The business also stocks house plants for wholesale and in an on-site retail shop, alongside a selection of gifts and cards.
Customers frequently comment on sizable, well-filled bouquets, fresh flowers that last and attentive staff. Review themes indicate prompt, helpful service for orders and collections, floral arrangements that make an impression for events and everyday gifting, and perceived value for money. The team's care in arranging blooms and handling special requests is a consistent point in feedback.
Locally, Moffatts is distinguishable by its combination of on-site rose production and broad sourcing capability, which supports both retail shoppers and larger-scale buyers. The Halswell glasshouses and the availability of house plants plus gift items create a bundled offer for Christchurch customers seeking both cut flowers and plant gifts.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.