Salon on Rutland
Salon on Rutland is a boutique hair salon in the St Albans neighbourhood of Christchurch. The salon offers cuts, creative colouring, smoothing and restorative treatments using Wella professional products. Led by director Cameron Aitken-Boyle and an award-recognised stylist team, Salon on Rutland focuses on personalised services and bespoke styling for clients seeking tailored hair care.
Performance snapshot
How does Salon on Rutland measure up?
6.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.5
Overall Score
Scored out of 10 across nine marketing areas
7.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Salon on Rutland shows a strong, healthy digital profile with an 8.5/10 health score. The top finding is solid Google business and domain health, while opportunities exist in improving Google Maps search presence and review response rate to build trust with clients.
Google Business Listing
Salon on Rutland shows a solid overall health with a 7.2 out of 10, indicating a healthy listing but room for small improvements. The strongest results include a claimed listing, an open-for-business status, a website link, a listing title and a phone number. The main opportunities focus on adding a logo and more high-quality photos to raise visual appeal, while the description is already strong.
Google Maps Ranks
Salon on Rutland shows a below average overall health in Google Maps search with a score of 3.8 out of 10, indicating limited visibility. The strongest opportunities lie in expanding aggregate maps presence and further improving borough visibility, which is already rising from the bottom quartile. Target top performing keywords related to hair services in St Albans to build local relevance.
Citations & Social Media
Salon on Rutland shows very high health (9.7/10) for its social presence and directories. The strongest strengths are outstanding Instagram and Facebook profiles, plus solid local presence on Neighbourly and Fresha. The main opportunities lie in expanding TikTok and NoSecretSalon listings, and adding LinkedIn personal and company pages to boost trust and professional branding.
Open Hours vs Demand
Salon on Rutland's opening hours show a reasonable fit with Christchurch demand but leave weekday lunch demand partly unmet. The salon is open during several high-demand slots, especially Tuesday 11-12 and Saturday 11-13, aligning with peak client searching. However, Monday midday hours and Sunday afternoon are notable missed opportunities when local demand is high but the salon is closed.
Salon on Rutland shows strong customer sentiment, with an average Google rating of 4.8 from 49 reviews indicating high overall health. Reviews repeatedly praise colour expertise, personalised service and a welcoming team - several clients note successful fixes for damaged or neglected hair. A small number of lower ratings exist but are not frequent enough to change the largely positive tone of customer feedback.
Reputation
Reputation & Ratings
20%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
86%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Salon on Rutland
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Salon on Rutland
Salon on Rutland is a boutique hair salon located in the St Albans neighbourhood of Christchurch. The salon is led by director Cameron Aitken-Boyle, who moved to Christchurch after 15 years working in high-end salons. Salon on Rutland describes itself as providing personalised, high-end hair styling in a local setting.
The salon offers a mix of services including expert haircuts, creative colouring, blonding and smoothing and anti-frizz treatments. The team uses Wella professional products and highlights trims, transformations and hair repair as part of its service range. Listings and website copy note a focus on modern tools and techniques.
Customers commonly comment on successful colour work, transformations and welcoming service from stylists named in reviews such as Maddy and Cameron. Review themes emphasise reliable colour results, helpful consultations, and staff who make clients feel at ease. The salon holds a high average rating and has recent feedback praising corrective colour, blonding work and consistent results.
Locally, Salon on Rutland positions itself as a small, boutique option for personalised hair care in Christchurch. Its combination of an experienced stylist team, a director with a high-end background, Wella product use and a service range that includes smoothing and repair treatments distinguishes it for clients looking for tailored colour and styling in St Albans.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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