Ikabeauty

Ikabeauty

Ikabeauty is a Christchurch-based bridal makeup and hairstyling studio that focuses on creating tailored wedding looks. The stylist specialises in flawless bridal makeup and elegant hairstyles designed to suit each bride's style, theme and personality. Services centre on preparations for wedding days, with a focus on personalised looks for ceremonies and photos.

51 Geraldine Street, Christchurch 8013, NZ

Performance snapshot

How does Ikabeauty measure up?

1.3

Reputation Score

Reviews, ratings, response rate, and business listing completeness

0.9

Overall Score

Scored out of 10 across nine marketing areas

2.3

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Ikabeauty shows a healthy digital profile with a 0.9/10 health score, indicating overall risk and room for improvement. The business benefits from a strong Google presence basics and an authoritative Facebook profile, but faces challenges in customer reviews, star rating, and response activity. Key opportunities focus on boosting reviews, engaging with feedback, and increasing listed reviews and visibility.

Google Business Listing

Ikabeauty shows a low overall Google Business Listing health (2.5/10) with clear room for improvements. Key strengths include claimed status, a recognised title, a visible phone number, and a full address. The most important findings are the missing website link and logo, plus ongoing gains in description and photos. Overall listing completeness is the main driver of visibility.

Google Maps Ranks

Ikabeauty's Google Maps health score is 0.8 out of 10, indicating very low visibility. The strongest performance is in Edgeware-related terms, with the keywords beautician in edgeware and beauty salon in edgeware ranking at position 16. The main opportunity is to lift both the aggregate and borough results to improve local searches for Christchurch brides and clients.

Citations & Social Media

Ikabeauty shows a marginal health score of 5.6/10 for social presence and directory visibility. The strongest asset is a very high-trust Facebook profile, supporting solid community connections. Fresha is well-placed but needs ongoing updates. Key opportunities lie in boosting TikTok trust and increasing Neighbourly visibility, while leveraging the high-trust Instagram profile.

Open Hours vs Demand

Ikabeauty's published hours align well with key local demand windows, covering late-morning and mid-afternoon peaks on Tuesday, Wednesday and Thursday and strong Saturday afternoon coverage. However the studio is closed during several evening peaks on Wednesday and Thursday plus Saturday early evening, representing missed bookings. Total weekly open hours match high-demand slots, with no low-demand open hours, suggesting hours could be slightly extended into selected evening peaks.

Ikabeauty

Overall health sits at the bottom of the scale, indicating low review-derived confidence. The main findings are a complete absence of Google reviews and no responses to reviews, which leaves the business with an unestablished star rating. These gaps are the most important issues to address to increase trust from potential customers and to convert positive experiences into visible social proof.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

0.0

average rating

Your overall rating as seen by potential customers

0%

confidence

Rating reliability based on volume and consistency

Website

Website analysis for Ikabeauty

Shared domain detected

Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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