Parachute Insurance Advisory
Parachute Insurance Advisory is a family-run insurance broker based in Mount Pleasant, Christchurch. The team offers no-cost, no-obligation advice and helps clients find sustainable life, business and personal insurance tailored to their needs. Parachute states it is fully licensed and follows Financial Markets Authority regulations, and works with insurance partners to support clients through claims.
Performance snapshot
How does Parachute Insurance Advisory measure up?
6.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.3
Overall Score
Scored out of 10 across nine marketing areas
6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Parachute Insurance Advisory shows an above-average digital health with a 6.3/10 score. Overall health indicates solid foundations, especially in domain health and Google Business Listing control, supporting reliable online presence. Key strength lies in established listings and open status, while the main opportunity remains improving opening hours alignment to match customer demand and boosting engagement on social profiles.
Google Business Listing
Parachute Insurance Advisory shows an above-average health score of 5.9 out of 10 for its Google Business Listing, indicating decent completeness with room for improvement. The listing has a claimed status, a visible title, a phone number, and a website link, supporting easy customer contact and learn more about services. The most notable gaps are photos and a logo that could strengthen branding.
Google Maps Ranks
Parachute Insurance Advisory shows above-average health in Google Maps search for the area, with a 6.6/10 overall health score. The top opportunities focus on expanding presence across more suburbs and maintaining strong local visibility in its own suburb. Notable rankings include leading positions for several local insurance keywords in Mount Pleasant and Redcliffs.
Citations & Social Media
Parachute Insurance Advisory shows an above-average health score of 6.0 out of 10 for social presence. Strengths include a strong Facebook profile and an accurate LinkedIn listing which helps reach customers. Key opportunities include adding active profiles on Instagram, TikTok, LinkedIn as a Company page, GrabOne and Neighbourly to improve local visibility and trust.
Open Hours vs Demand
Parachute Insurance Advisory's time-alignment summary is limited by absent city-level popularity data, so specific hour-by-hour matches cannot be confirmed. The business's overall temporal health score is 7.5/10, indicating generally good alignment. Without local demand hour data, clear strong-alignment or missed-opportunity hours cannot be enumerated. Practical steps include tracking local search times, testing modest hour changes, and using booking requests to capture after-hours demand.
Average rating: 5 from 15 reviews shows very positive customer sentiment for the business. Clients repeatedly praise knowledgeable, patient advisors who explain policy details clearly and provide personalised, no-cost advice. Several reviews note timely claims support and specific praise for advisors Violie, Weslee and Jemaimah. No recurring complaints appear in the review corpus.
Reputation
Reputation & Ratings
20%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
80%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Parachute Insurance Advisory
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Parachute Insurance Advisory
Parachute Insurance Advisory is a family-run insurance broker based in Mount Pleasant, Christchurch. The practice focuses on protecting clients and their families with tailored insurance plans and describes its role as helping people secure financial protection for life's uncertainties.
Services include personalised advice on life and related insurance products, free consultations with advisers, and assistance with claims alongside insurance partners. The business states its Insurance Advice Process complies with Financial Markets Authority regulations and that Parachute Advisory Ltd is fully licensed.
Customer feedback highlights patient, clear explanations from advisers and approachable service. Reviews reference advisers who take time to explain technical terms, helpful and accommodating staff, and advisers noted for knowledge and dedication. These themes suggest a focus on clear communication, client education and steady support through the insurance process.
Locally, the practice positions itself as a community-minded, family-operated adviser group with a team of Filipino advisers who emphasise helping clients feel secure. The combination of licensed advice, free initial consultations and active claim support is presented as what clients can expect when seeking insurance advice in Mount Pleasant, Christchurch.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.