Speirs Finance
Speirs Finance is an Auckland CBD finance firm providing asset and equipment finance to New Zealand businesses. With more than 60 years supporting Kiwi companies, the Kiwi-led team offers flexible funding options, local decision-making, and a focus on helping businesses grow. Customers become part of a locally rooted team trusted by firms around the country.
Performance snapshot
How does Speirs Finance measure up?
3.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.4
Overall Score
Scored out of 10 across nine marketing areas
5.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Speirs Finance shows a below-average digital health, with a 3.2/10 overall. The strongest nearby signals are a complete Google Business Listing link and claimed status, and a clean domain health. Key concern areas include no current star ratings, no reviews, and low search visibility on Maps, all limiting trust and discoverability for local customers.
Google Business Listing
Speirs Finance shows a healthy Google Business Listing with a 7.0 out of 10 health score, indicating above-average completeness and optimisation. Key strengths include a linked website, verified ownership, a live Open-for-Business status, a claimed listing, and a consistent business name and phone number. The main opportunity is improving category fit to capture more relevant searches.
Google Maps Ranks
Speirs Finance shows a very low overall health score for Google Maps search, indicating limited visibility across suburbs. The top opportunities focus on increasing aggregate presence through more Map reviews and ensuring the listing is used to drive directions in its own suburb. The strongest immediate leverage is collecting more client reviews to widen visibility quickly.
Citations & Social Media
Speirs Finance shows moderate overall health for social and directory presence, with key strengths on Facebook and LinkedIn profiles already established. Primary improvement area is building active profiles on Instagram, LinkedIn, Yellow Directory, and Yellow Profile to ensure customers can find consistent information across platforms.
Open Hours vs Demand
The hours are pointed away from demand and they cover 53% of the week's customer traffic. Thursday 10am to 6pm is closed, where customers meet a closed door. Open 1pm to 5pm on Thursday and let customers be served.
Speirs Finance shows no recorded Google reviews or star rating, leaving overall sentiment untested and external confidence low. The most important findings are the absence of any reviews and a zero reply rate to reviews, which together make the listing seem incomplete and less trustworthy to prospective customers. Building a review count and responding to feedback are priorities.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Speirs Finance
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Speirs Finance
Speirs Finance is an Auckland CBD finance firm that provides business asset and equipment finance across New Zealand. The company highlights more than 60 years of experience supporting Kiwi businesses and presents itself as a locally led team focused on business growth.
Services include flexible equipment and asset finance for New Zealand businesses, with funding ranges described from $10,000 to $20 million and options such as no-deposit arrangements. The firm emphasises local decision-making and a range of finance solutions tailored to business needs.
Customers and clients are presented with a team-oriented approach; Speirs Finance states that when businesses become customers they join a Kiwi team dedicated to helping them grow. The firm is described as highly experienced and respected, working with companies up and down the country and offering practical funding options for business assets and equipment.
Locally, Speirs Finance positions itself as a specialist in asset and equipment funding for firms seeking flexible finance solutions. Based in Auckland CBD, the company combines long-standing industry experience with locally focused decisions and a customer-centred team approach that aims to support business growth across New Zealand.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How far up the ladder am I?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and Marketbase.
Marketbase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.