Lincoln Eye
Lincoln Eye is an independent optometrist based in Lincoln, Canterbury, open full time and continuing care for Rolleston Eye clients. Leesa Stuart is the principal optometrist. The practice offers full vision testing, spectacle prescriptions and child sight support, and is a member of New Zealand optometry and contact lens associations.
Performance snapshot
How does Lincoln Eye measure up?
3.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6
Overall Score
Scored out of 10 across nine marketing areas
4.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Lincoln Eye shows an above-average digital health with a 6.0 out of 10, indicating solid presence but room to improve. The strongest current areas are the claimed Google listing, a visible website link, and up-to-date opening status and contact number. The key finding is that engagement could rise by addressing review responses and social presence, especially Instagram, to boost trust and visibility.
Google Business Listing
Lincoln Eye shows a below-average health score for its Google Business Listing, with room to improve. The strongest current finding is that the listing is claimed and a website link is present, providing visibility and direct access for customers. The main opportunity is to refine the listing description to rise above the bottom quartile.
Google Maps Ranks
Lincoln Eye shows a moderate overall health score for Maps Search Performance, with room to improve visibility beyond the local borough. The strongest performance is in top keywords for optometry and eye care in Lincoln and Selwyn districts, indicating good brand relevance locally.
Citations & Social Media
Lincoln Eye shows a low overall health score for citations and social presence, at 2.8 out of 10, reflecting weak external profiles. The strongest current asset is the Facebook profile, which has a very high trust score. Key opportunities exist across Instagram, TikTok, Neighbourly, GrabOne and TikTok Directory to improve visibility and trust with local customers.
Open Hours vs Demand
Lincoln Eye's published hours match several weekday peak search periods but miss a large Saturday middays audience. Strengths include strong alignment on Tuesday mornings and noon, and Thursday late morning. However the practice is closed during several popular Saturday lunchtime and early afternoon hours, representing the main gap. No open hours fall in low-demand windows, so existing hours are not wasteful.
Lincoln Eye shows strong customer sentiment with an average rating of 4.5 from 17 Google reviews, reflecting generally positive experiences. Reviewers consistently praise the principal optometrist Leesa and the helpful, friendly staff for thorough, caring appointments and accurate prescriptions. A small number of low-rated reviews appear but without clear recurring complaints in the text corpus.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
66%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Lincoln Eye
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Lincoln Eye
Lincoln Eye is an independent optometrist located at 32 Gerald Street, Lincoln, Canterbury. The practice operates full time and maintains the records and continuing care responsibilities for Rolleston Eye clients, with Leesa Stuart listed as the principal optometrist.
Services include full vision testing for adults and children, spectacle prescriptions and eye coordination assessments. The practice notes expertise in behavioural optometry and contact lens care, and lists memberships in national and specialist optometry bodies. It also enables spectacle subsidy arrangements for eligible children (restrictions apply).
Customer feedback commonly describes appointments as thorough, professional and caring. Reviews highlight attentive staff who put patients at ease, clear prescriptions and efficient appointments. These themes suggest a client experience focused on careful assessment, personalised recommendations and friendly service from the optometrist and support staff.
Locally, Lincoln Eye presents itself as a full-time independent optometry clinic serving Selwyn and surrounding areas, continuing services for former Rolleston Eye patients. Its combination of child vision support, contact lens and behavioural optometry links, and a small-practice service style are distinguishing features for customers seeking local optical care.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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