Fleur by DK
Fleur by DK Floral Design is a Merivale florist in Christchurch led by Florist of the Year winner Debra Kinnaird. The shop makes bespoke bouquets, wedding and funeral flowers, corporate designs, gifts and homewares using fresh seasonal blooms. Customers can order online for same-day delivery across Christchurch and Canterbury or visit the Merivale store for personalised service and creative arrangements.
Performance snapshot
How does Fleur by DK measure up?
8.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5
Overall Score
Scored out of 10 across nine marketing areas
3.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Fleur by DK shows an overall digital health score of 5.0 out of 10, indicating mixed performance across channels. The strongest recent gains are in having a claimed Google listing with a visible phone number and an active open status, which helps customers find and contact the business. Primary opportunities focus on on-page SEO, local maps presence, and social or content signals.
Google Business Listing
Fleur by DK shows solid Google Business Listing health with a score of 8.0 out of 10, indicating strong presence and control. The most notable findings are an active claimed listing with a direct phone number and a website link, plus an accurate open-for-business status. The existing description is already performing well, supporting local relevance.
Google Maps Ranks
Fleur by DK shows a healthy overall presence in Google Maps with a health score of 4.8 out of 10. The top opportunities focus on strengthening local maps presence in the borough and continuing momentum across multiple suburbs. Strong rankings for several key local terms indicate solid brand visibility in Merivale, Northcote-Papanui and Strowan.
Citations & Social Media
This executive summary evaluates Fleur by DK's presence in citations and social profiles, noting a below-average health score and key strengths from completed achievements, with opportunities focused on building profiles on Instagram, TikTok, LinkedIn, Neighbourly and Yellow to improve visibility and trust.
Open Hours vs Demand
Fleur by DK's hours show clear alignment during midweek lunchtime and a Saturday afternoon slot, notably Thursday 11am-3pm and Saturday 2pm when local search demand is high. However, several popular windows are missed: Sunday early afternoon (2pm-4pm) and Saturday 3pm. Total weekly open hours are 48 with 41 high-demand hours missed, suggesting schedule tweaks could raise commercial return.
Fleur by DK has a 5-star average from 81 Google reviews, indicating very strong customer sentiment. Reviews repeatedly praise floral quality, creativity, and personalised service for weddings and everyday orders. Same-day delivery and faithful reproduction of online bouquets are highlighted. No recurring complaints appear in the review corpus, pointing to consistently high satisfaction among customers.
Reputation
Reputation & Ratings
73%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Fleur by DK
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Fleur by DK
Fleur by DK Floral Design is a florist based in Merivale, Christchurch, led by Florist of the Year winner Debra Kinnaird. The shop focuses on floral design using fresh seasonal blooms and offers a hands-on retail presence in Merivale where customers can see gifts, vases and homewares alongside flowers.
The business specialises in bespoke bouquets, wedding flowers, funeral arrangements and corporate designs. It offers online ordering and same-day delivery across Christchurch and Canterbury, and highlights personalised touches and creativity in each arrangement.
Customer feedback commonly mentions beautiful, carefully crafted bouquets and wedding flowers, with clients noting attention to colour and detail. Reviews also highlight reliable service and delivery when customers cannot collect in person, plus responsive communication from the team.
Locally, Fleur by DK presents itself as a design-focused Merivale florist with a long-established owner and a focus on personalised arrangements, seasonal blooms and convenient delivery options for Christchurch and Canterbury customers.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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