FlexiBeauty
FlexiBeauty is a beauty salon in Lincoln, Christchurch, operating inside the Flex Fitness gym. It offers professional, affordable treatments scheduled around clients' lives, with a focus on brow and lash work and personalised, friendly service from a qualified therapist.
Performance snapshot
How does FlexiBeauty measure up?
3.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.4
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
FlexiBeauty shows a solid digital marketing health score of 6.4 out of 10, indicating above-average overall health with room for improvement. The strongest current signals are a claimed Google listing, a live website link, and an open-for-business status, which help customers find and contact the salon. Key opportunities focus on review engagement, rating stability, and aligning opening hours.
Google Business Listing
FlexiBeauty shows a below-average health of 3.8/10 for its Google Business Listing, indicating room for improvement in discovery and engagement. The listing actioned items include a claimed listing, a website link, a visible phone number, and open-for-business status, which support easy contact and visibility. Key opportunities focus on adding a detailed description and more visuals to boost attractiveness and trust.
Google Maps Ranks
FlexiBeauty shows an above-average overall health score of 6.6 out of 10 for Maps search, indicating solid visibility with room to grow. The strongest result is borough-specific visibility, placing FlexiBeauty in the top 10% for its area. The business ranks well for several beauty-related terms in Lincoln, reflecting steady local demand and relevant services.
Citations & Social Media
FlexiBeauty shows a below-average health in Citations & Social Presence, with a 3.1 out of 10. The most important findings are strong Facebook activity and a listed Fresha profile, which helps local visibility, alongside gaps in TikTok and LinkedIn presence that limit reach with younger audiences and professional networks.
Open Hours vs Demand
FlexiBeauty's opening hours partly match local demand: all 36 well-aligned peak hours fall on weekday mid-mornings and late afternoons, notably Tuesday and Thursday. However the salon is closed for several Saturday peak windows and Wednesday late afternoon when demand is high. There are no low-demand open hours, so the gap is missed revenue rather than wasted time.
Overall sentiment is positive, with an average 5-star rating from four Google reviews indicating strong customer satisfaction. Reviews consistently praise eyebrow and lash work and the personalised, friendly service from a qualified therapist. The analysis is based on a small recent sample, so findings are encouraging but should be treated as tentative rather than definitive about ongoing performance.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
51%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for FlexiBeauty
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about FlexiBeauty
FlexiBeauty is a beauty salon based in Lincoln, Christchurch, located inside the Flex Fitness gym. The salon is run by Lisa Edmonds, a qualified beauty therapist who trained at the National School of Aesthetics / ITEC.
The salon offers a range of beauty therapy treatments including waxing and tinting, facials and peels, microdermabrasion, spray tanning and Dermapen microneedling. The website presents the offering as professional and affordable, with services scheduled around clients' lives.
Customers commonly describe friendly, approachable service and strong eyebrow and lash work. Reviews also reference massage and eyebrow waxing, and multiple clients describe Lisa as professional and easy to work with, with several recommending the salon to others.
Locally, FlexiBeauty positions itself as a convenient, accessible option for Lincoln clients by operating inside a gym and emphasising flexible scheduling. The combination of a qualified therapist, a compact treatment list focused on skin and brow services, and regular positive feedback from clients helps define its local character.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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