Broadfield Flowers
Broadfield Flowers is a florist and gift shop in Lincoln creating fresh flower designs, bouquets and wedding work for delivery across Christchurch and Canterbury. The shop stocks dried flowers, vases and a wide range of gifts including imported Italian jewellery, pearls and NZ pΔua. Customers can visit in person or place orders online for local delivery.
Performance snapshot
How does Broadfield Flowers measure up?
9.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.2
Overall Score
Scored out of 10 across nine marketing areas
3.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Broadfield Flowers shows an overall digital health score of 5.2 out of 10, indicating average performance. The business has solid Google presence basics, including a claimed listing, a live open status, a website link on Google, and a visible phone number. The main opportunities lie in on-page SEO, title tag, meta descriptions, and building referrals to improve visibility.
Google Business Listing
Broadfield Flowers shows a very healthy Google Business Listing, with a 9.3/10 health score indicating strong completeness and optimisation. Key findings include a verified listing with claimed status and an accessible phone number, plus a website link for more information. The top opportunity focuses on further enhancing the listing description to push into the top 10% of local businesses.
Google Maps Ranks
Broadfield Flowers shows a below-average overall health score of 3.3 out of 10 for Google Maps search visibility. The business benefits from strong borough-specific performance, ranking in the top 10% for its suburb, which supports local visibility. The most important finding is consistent top rankings for core florist keywords in Lincoln and surrounding areas.
Citations & Social Media
Broadfield Flowers shows strong social presence with high trust on Facebook and Instagram, giving it solid credibility. The overall health score is 7.4 out of 10, indicating healthy foundations but room for growth. The most impactful finding is the excellently performing Facebook and Instagram profiles; opportunities lie in expanding across other platforms to widen reach.
Open Hours vs Demand
Broadfield Flowers' opening hours partly match local demand: the shop is well aligned with a strong Thursday midday peak (11am-3pm) when search interest is highest. However several popular weekend hours are missed, notably Saturday 1-2pm and Sunday 2-4pm. There are no obvious low-demand hours currently open, so the main levers are adding weekend afternoon coverage or shifting staff to capture Sunday and Saturday demand.
Average rating 4.6 from 40 Google reviews shows broadly positive customer sentiment for Broadfield Flowers. Reviews repeatedly praise friendly, knowledgeable staff, reliable same-day local delivery, good value and attractive, long-lasting arrangements. Standout praise covers funeral and wedding work plus helpful handling of replacements. A small number of lower ratings appear but no single recurring complaint emerges from the review text.
Reputation
Reputation & Ratings
98%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
77%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Broadfield Flowers
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Broadfield Flowers
Broadfield Flowers is a florist and gift shop based in Lincoln that creates fresh flower designs, bouquets and wedding floristry for delivery across Christchurch and Canterbury. The team are professionally qualified and bring a combined 34 years in floristry and 24 years in wedding floral work.
The shop offers a broad selection of products including dried flowers, silk flowers, vases and a range of unique gifts. Stocked items include imported Italian jewellery, pearls, copper and bronze animal statues, China, glassware and table linen alongside New Zealand pΔua pieces.
Customers commonly describe friendly, knowledgeable and helpful staff, with examples of prompt replacements and reliable local delivery. Reviews note next-day delivery for local orders, reasonable pricing and a willingness from staff to create custom arrangements on short notice, reflecting a practical, service-focused customer experience.
Locally, Broadfield Flowers combines traditional floristry services with a gift-led retail range, making it a convenient choice for customers in Lincoln and the wider Canterbury area seeking floral arrangements, wedding flowers and complementary gift items.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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