PKF Goldsmith Fox
PKF Goldsmith Fox is an accounting firm based in Addington, Christchurch, offering audit, tax and business advisory services. The firm says it provides specialist, tailored accounting and taxation advice for businesses and individuals, focusing on compliance, growth and considered, objective advice. Clients report practical, up-to-date guidance from an experienced team.
Performance snapshot
How does PKF Goldsmith Fox measure up?
5.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
PKF Goldsmith Fox shows an above-average digital health with a 6.0/10 score. The business enjoys strong on-page SEO and a claimed Google listing with a live website link, supporting easy discovery. Key opportunities include improving Google reviews response rate and refining Maps search relevance, plus reactivating a Facebook profile for local visibility.
Google Business Listing
PKF Goldsmith Fox shows solid presence on Google Business Listings with a health score of 4.8 out of 10, indicating room for improvement. The listing already provides a phone number, website link, claimed status, and an open-for-business indicator, which helps customers find and contact the firm. The most notable findings are the established contact details and verified listing, alongside gaps in description, logo, and ongoing photo updates.
Google Maps Ranks
PKF Goldsmith Fox shows a below-average health score for Google Maps search at 3.2/10. The business ranks in some broader maps queries and has several strong local keywords where it already performs well, such as "auditor in Clifton-Sumner" and "auditor in Westmorland." The main opportunity is to improve the aggregate and suburb-specific maps visibility, with initial focus on ensuring the listing address aligns with local queries.
Citations & Social Media
PKF Goldsmith Fox shows a below-average health for social presence, with a health score of 4.2 out of 10. The main takeaway is that LinkedIn is active, but several key profiles are missing or underdeveloped, notably Facebook, TikTok, Yellow, and LinkedIn, which limits local visibility and customer trust.
Open Hours vs Demand
PKF Goldsmith Fox's published hours align well with several mid-week peaks, particularly on Thursday mornings and afternoons, showing good coverage of high-demand windows. However, the firm misses several weekend peaks-Sunday and Saturday afternoons-when local searches are high but the office is closed. There are no open hours during low-demand periods, so published hours are efficient overall but miss weekend demand.
Average historical sentiment for the business is positive, with an overall rating of 4.4 and repeated praise for practical, up-to-date advice from an experienced team. The main finding is consistent recognition of clear, plain explanations and solid business advisory support. A small number of reviews are older and include one negative outlier, so recent customer experience is unknown.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.4
average rating
Your overall rating as seen by potential customers
49%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for PKF Goldsmith Fox
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
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More about PKF Goldsmith Fox
PKF Goldsmith Fox is an accounting practice located in Addington, Christchurch that offers audit, tax and business services. The firm presents itself as a provider of specialist and tailored accounting, business and taxation advice for both businesses and individuals across the local area.
Services listed include accounting and tax compliance, business advisory, audit and taxation advice, with a stated focus on tailoring advice and solutions to support business success and growth. The firm also highlights working with clients to grow wealth and meet changing needs, and providing considered, objective guidance.
Clients tend to describe interactions with the team as practical and easy to understand, with advisers who keep up to date with tax law and present information in plain terms. Feedback frequently notes helpful business advisory support and an experienced team, with some clients highlighting a modern and proactive approach from advisers who explain options clearly.
Locally, PKF Goldsmith Fox positions itself as a full-service accounting option for Christchurch businesses and individuals seeking compliance services alongside advisory support. Its combination of audit, tax and business advisory in Addington aims to offer accessible, tailored advice for clients focused on running and growing their businesses.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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