The Cutting Edge Belfast
The Cutting Edge Belfast is a Christchurch hair salon in the Belfast suburb offering haircuts for men and women, including trims and restyles. Located with parking at the rear, the salon notes no eftpos and asks clients to arrive with clean, washed hair. Pricing starts from $25 for a trim, with higher charges for restyles or longer appointments.
Performance snapshot
How does The Cutting Edge Belfast measure up?
9.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.1
Overall Score
Scored out of 10 across nine marketing areas
3.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Cutting Edge Belfast shows an above-average digital health score of 6.1 out of 10, indicating solid performance with room to improve in maps visibility and domain health. The most notable strengths are a claimed Google listing, visible open status, a listing website link, a listing title, and a top-10% rating confidence. Key opportunity areas include Maps search aggregation, Instagram trust, and domain health improvements.
Google Business Listing
The Cutting Edge Belfast shows a strong overall health score of 8.3 out of 10 for its Google Business Listing, indicating solid completeness and control. Key strengths include a claimed listing, open-for-business status, and a listed website link plus a visible phone number. Photos are growing but still at the lower end of local peers, while the description is mid-range and improving.
Google Maps Ranks
The Cutting Edge Belfast shows very high overall health in Google Maps search, with strong borough visibility and top rankings for key services. The strongest findings are top positions for barber shop in Belfast and ear piercing service in Belfast, and a solid presence for hair salon in Belfast. Opportunities to improve include maintaining borough standing while pushing aggregate results higher.
Citations & Social Media
The Cutting Edge Belfast shows a low overall health score of 2.8 out of 10 for social and directory presence, with limited activity across platforms. Strongest asset is a very high-trust Facebook profile; Fresha is active but needs updates. Key opportunities are expanding TikTok and Instagram trust, adding NoSecretSalon and LinkedIn profiles to broaden reach.
Open Hours vs Demand
The Cutting Edge Belfast's hours match many local demand peaks, especially weekday mid-days and Saturday mid-mornings, but the salon misses several high-demand Saturday and Sunday midday slots. Total weekly open hours align with peak demand for 43 hours, while 28 popular hours remain closed. No significant low-demand open hours were found. Consider opening Saturday midday and a short Sunday midday window to capture extra bookings.
The Cutting Edge Belfast has very positive customer sentiment, reflected in an average 4.8 rating from 139 reviews. Reviews consistently praise friendly, experienced staff and good value for money, with several long-term clients and repeat bookings. A small number of lower ratings exist but are rare. The business's strong local reputation is the dominant theme in customer feedback.
Reputation
Reputation & Ratings
99%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Cutting Edge Belfast
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Cutting Edge Belfast
The Cutting Edge Belfast is a hair salon located in the Belfast suburb of Christchurch, providing haircuts for men and women. The salon lists trims from $25 and clarifies that restyles or cuts requiring extra time are charged at higher rates. Clients are asked to come with clean, washed hair and to note that there is no eftpos on site.
Services focus on routine haircuts, trims and restyles. The salon's short description specifies pricing for a trim and the additional charge for longer or more complex work. Practical details for clients include rear parking, since street parking is limited to 10 minutes, and a reference to the salon's Facebook page for further pricing information.
Customer feedback reflects a pattern of friendly, accommodating service. Reviews highlight staff friendliness, willingness to accept walk-ins or short-notice requests, and consistent service from the owner and team. The owner's long tenure is mentioned in reviews, which often note reliable, personable interactions and positive experiences during appointments.
Locally, The Cutting Edge Belfast presents itself as a neighbourhood salon with clear practical guidance for visits, straightforward pricing notes, and an emphasis on friendly customer service. The combination of stated prices, parking information and review themes of accommodating staff help define what clients can expect when booking or walking in.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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