BBA-Beauty By Afroz

BBA-Beauty By Afroz

BBA-Beauty By Afroz is a home-based nail salon in Riccarton, Christchurch, run by a certified nail artist. It offers a full range of nail services including manicures, pedicures, gel, acrylic and BIAB nails, extensions and repairs. Reviews note an experienced, friendly service and affordable pricing, with repeat customers valuing consistent results and occasional discounts.

2E Broadbent Street, Riccarton, Christchurch 8041, NZ

Performance snapshot

How does BBA-Beauty By Afroz measure up?

7.3

Reputation Score

Reviews, ratings, response rate, and business listing completeness

4.6

Overall Score

Scored out of 10 across nine marketing areas

3.9

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

The business shows a health score of 4.6 out of 10, indicating moderate overall digital marketing health. The most notable findings are strong control over Google Business listing basics (claim status, phone number, listing title) and a live website link, but significant gaps exist in domain health, on-page SEO, and the Maps search and link profile that limit visibility.

Google Business Listing

BBA-Beauty By Afroz shows an average health level on Google listing health at 5.1 out of 10, with room to improve branding and visuals. The listing already provides a website link, phone number and claimed status, indicating basic accessibility and control. Strengths include a visible listing title and open-for-business status, supporting customer access. Overall, the profile benefits from ongoing updates to stay competitive.

Google Maps Ranks

The Maps Search Performance health for BBA-Beauty By Afroz sits at 5.7 out of 10, indicating an average visibility level in Google Maps. Top findings show the business ranks well for several nail and beauty keywords in Riccarton and surrounding suburbs, with solid positions in Addington-Middleton, Riccarton and Hillmorton. There is room to improve both city-wide and borough-specific presence.

Citations & Social Media

Citations & Social Presence shows a very low overall health score, highlighting weak social and directory presence. The strongest confirmed asset is a very high-trust Facebook profile, with other listings on Fresha and Neighbourly contributing moderate value. Key opportunities focus on reviving Instagram and TikTok, adding GrabOne and Yellow Directory presence, and improving TikTok directory visibility to broaden local reach.

Open Hours vs Demand

BBA-Beauty By Afroz's opening hours show clear alignment with several local demand peaks, especially midweek and Saturday afternoons, while still missing a few high-demand evenings and a Saturday morning. The salon currently has 44 well-aligned peak hours and no low-demand open hours, but 33 missed high-demand hours. Adjusting a few late-afternoon and Saturday slots could capture more customers without adding wasted time.

BBA-Beauty By Afroz

BBA-Beauty By Afroz shows a strong health score of 4.8 from 35 Google reviews, indicating high customer satisfaction. Reviews repeatedly praise experienced, friendly service, reliable nail longevity and affordable pricing, with repeat customers and occasional discounts. One or two lower ratings suggest isolated issues, but written feedback primarily highlights consistent results and supportive client care.

Reputation

Reputation & Ratings

96%

response rate

How often you engage with customer feedback

4.8

average rating

Your overall rating as seen by potential customers

85%

confidence

Rating reliability based on volume and consistency

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Health Score

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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