National Car Parts Auckland
National Car Parts Auckland is a car wrecker and scrap car removal service based in Wiri, Auckland. They buy old, damaged and unwanted cars, trucks, vans, utes and 4x4s and offer same-day pickup and instant cash payments. They also stock a broad range of used parts, including engines, transmissions and body parts, for many makes and models.
Performance snapshot
How does National Car Parts Auckland measure up?
5.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.6
Overall Score
Scored out of 10 across nine marketing areas
8.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
National Car Parts Auckland shows a very high digital health, with a 9.6/10 score. The strongest areas are a claimed Google listing, a working website link from the listing, and an open-for-business status. Key opportunities focus on opening hours alignment, improving review volume and ratings, and increasing response rate to reviews to build trust with customers.
Google Business Listing
National Car Parts Auckland shows a very high overall health for its Google Business Listing, indicating strong completeness and control. The top finding is that the listing is claimed and linked to the website, with an active phone number and open-for-business status, which supports easy customer contact and trust. The description is detailed, but could risk becoming repetitive over time.
Google Maps Ranks
National Car Parts Auckland shows an above-average health score on Google Maps at 6.2 out of 10, indicating decent visibility with room to grow. The business already ranks well for multiple local themes such as auto wrecker and used auto parts in nearby areas. The top opportunity is expanding visibility beyond the immediate borough to nearby suburbs.
Citations & Social Media
National Car Parts Auckland shows a very high health score for social and directory presence, indicating strong online credibility. The most notable findings are active Instagram and Facebook profiles linked to the business, which supports brand proof and customer trust. Opportunities exist to add missing TikTok, LinkedIn, and Yellow Directory profiles to extend reach and consistency across platforms.
Open Hours vs Demand
Hours are already well aimed with one specific gap remaining according to the health score. No closed-hours window is identified for the week in the available data, so a customer meets a closed door where that gap falls. Hold current hours to keep the position, and this lets customers arrive and be served during the market's busiest periods.
Overall health is limited by few recent reviews, but an average rating of 4.1 points to generally positive sentiment among the sample. Customers frequently praise prompt, professional service, same-day pickup and competitive payouts, and the broad stock of used parts. A minority of 1-star reviews point to inconsistent pricing and communication issues that warrant attention to maintain reputation.
Reputation
Reputation & Ratings
7%
response rate
How often you engage with customer feedback
4.1
average rating
Your overall rating as seen by potential customers
52%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for National Car Parts Auckland
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about National Car Parts Auckland
National Car Parts operates from Wiri in Auckland and specialises in buying old, broken and unwanted vehicles across the greater Auckland region. The company offers scrap car removal and wrecking services for cars, trucks, vans, utes and 4x4s, and describes same-day pickup and instant cash payments as part of its removal process.
The yard stocks a wide range of quality used parts for Japanese, European, American and other makes and models. Customers can enquire about replacement engines, transmissions, body panels and other components. The website and contact channels provide quotes for parts or vehicle recycling and outline a simple three-step process: contact, price and pickup.
Customer feedback centres on prompt, professional and responsive service, with several reviewers noting quick collection, competitive prices and polite staff. Reviews also mention flexibility of pickup times, including weekend and urgent responses during local flooding. Many customers report satisfaction with the price offered for vehicles and the efficiency of the removal process.
Locally, National Car Parts is positioned as a full-service car wrecker and used-parts supplier serving greater Auckland from its Wiri base. Practical selling and recycling features that stand out include free scrap car removal and pickup, the availability of instant cash payments, and a broad stock of used parts for a range of vehicle makes and models.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.