Stacey Ellis Hair
Stacey Ellis Hair is an independent hair stylist and colourist working from Hepburn Hair in Papanui, Christchurch. Stacey is a New Zealand and California certified stylist with over 25 years in the industry. She offers cutting and colouring services and accepts bookings by email or via Facebook and Instagram, describing her approach as confident and creative.
Performance snapshot
How does Stacey Ellis Hair measure up?
7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.9
Overall Score
Scored out of 10 across nine marketing areas
3.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Stacey Ellis Hair shows an overall digital health score of 4.9 out of 10, indicating moderate performance with several early wins and clear opportunities for improvement. The strongest current result is solid Google presence and basic contact information, while opportunities include improving on-page SEO, opening hours alignment, and increasing customer reviews.
Google Business Listing
Stacey Ellis Hair shows a healthy Google Business Listing profile with a 6.0/10 health score. Strengths include an open-for-business status, a listed website link, a visible listing title, claimed status, and a phone number, which support easy customer access. Opportunities focus on adding a logo, expanding photos, and fine-tuning the description to improve local visibility.
Google Maps Ranks
Stacey Ellis Hair shows an above-average overall health in Google Maps with a health score of 6.0 out of 10. This indicates reasonable visibility, but there is room to improve both in the city-wide map results and in the Papanui borough. Top keywords show strong performance for unisex hairdresser and hair salon terms in Christchurch and nearby areas.
Citations & Social Media
Stacey Ellis Hair shows a below-average health score of 3.8/10, indicating room for improvement in social presence and local directory visibility. The strongest asset is a highly trusted Facebook profile and a Fresha listing that helps visibility beyond the core profile. Key opportunities lie in expanding presence on Instagram, TikTok, LinkedIn, and LinkedIn Company pages to humanise the brand and reach new clients.
Open Hours vs Demand
Stacey Ellis Hair aligns well with Saturday and Friday mid-day demand but overall timing is weak. The business is open during high-demand windows on Friday 11-12pm and Saturday 11-1pm, matching strong local searches. However it is closed across several Tuesday and Wednesday lunch hours when demand is high. Total weekly hours are low relative to popular windows, suggesting targeted hour adjustments could improve bookings.
Overall sentiment is very positive but based on a small sample: average rating 5 from 3 reviews. Customers praise Stacey's professionalism, colouring and cutting skills, and a warm, welcoming manner that draws repeat visits and family bookings. No consistent complaints appear in the corpus. The limited review count means the clear positive tone should be treated as a strong early signal rather than a comprehensive measure.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Stacey Ellis Hair
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Stacey Ellis Hair
Stacey Ellis Hair is an independent hair stylist and colourist based at Hepburn Hair in Papanui, Christchurch. Stacey brings more than 25 years of industry experience and holds New Zealand and California certifications as a stylist and colour specialist.
Services focus on hair cutting and colour work, including colour consultation and seasonal refreshes. The information provided notes bookings are taken by email or through Facebook and Instagram, and Stacey describes her salon approach as confident and creative.
Customers commonly describe appointments as professional and welcoming. Reviews highlight patience, attentive listening and clear options discussed before work begins, with clients noting colours that suit them and a consistent approach to cuts for adults and children alike.
Locally, Stacey Ellis Hair is positioned as an experienced, certified stylist operating within Hepburn Hair in Christchurch's Papanui suburb. The combination of long experience, colour-specialist credentials and a client-focused, consultative process are the practical points that distinguish this offering in the local hair and barber category.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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