Deaf-Quip
Deaf-Quip supplies assistive technology for people who are Deaf, Deafblind, and hard of hearing from Avonside, Christchurch. Founded in 2000 by Tony Swindale with involvement from his wife Arnya, the store offers a range of specialised products for communication, noisy environments, workplace support and deafblind needs. The business focuses on practical solutions and community-centred understanding of hearing impairment.
Performance snapshot
How does Deaf-Quip measure up?
3.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.5
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Deaf-Quip shows an overall health score of 4.5 out of 10, indicating moderate digital marketing health with room for improvement. The top takeaway is the need to grow customer reviews and improve the Google rating profile, while maintaining solid current standing where the Google Business listing details and website health are already well in place.
Google Business Listing
Deaf-Quip shows a below-average health score on Google Business listing, indicating room for improvement. The key strengths include a complete listing with a title, claimed status, full address, open-for-business status, and a website link, all of which support credible local presence. A priority finding is missing phone number, which limits direct customer contact.
Google Maps Ranks
Deaf-Quip shows a below-average health score for Google Maps performance, with room to improve both city-wide and borough-specific visibility. The top opportunities focus on strengthening aggregate Maps rankings and increasing local presence in Avonside and surrounding suburbs, noting solid performance on several key hearing-related keywords.
Citations & Social Media
Deaf-Quip shows a very high health across social and directory presence, driven by outstanding Facebook and Instagram profiles. Current strengths include strong, trusted social channels with consistent branding and active audience engagement. Opportunities focus on expanding presence in TikTok, Neighbourly, GrabOne, TikTok Directory, and LinkedIn Company to broaden reach and trust.
Open Hours vs Demand
Deaf-Quip's opening hours partly match local demand: several midweek late-morning and lunchtime slots (Tuesday 10-11am, Tuesday 11am, Wednesday 11-12pm, Thursday 12pm) align with high search activity. However, the store is closed during popular weekend windows (Saturday 11am-2pm and Sunday 11am), which are missed opportunities. No low-demand open hours were identified, suggesting no obvious wasted hours.
Deaf-Quip's review health is weak: there are no Google reviews and the overall rating sits at the bottom of the scale. Key findings are the absence of an established star rating and zero responses to reviews. The business should prioritise encouraging satisfied customers to leave reviews and begin replying publicly to any feedback to build trust and reduce potential customer hesitation.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Deaf-Quip
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Deaf-Quip
Deaf-Quip supplies assistive technology for people who are Deaf, Deafblind and hard of hearing from its premises in Avonside, Christchurch. The business was founded in 2000 by Tony Swindale, a CODA, with involvement from his wife Arnya, who is Deaf, and it presents a specialist retail and online presence for assistive devices.
Products listed on the Deaf-Quip website cover several categories: deaf products, hard-of-hearing aids, deafblind items, equipment suited to noisy environments and workplace support solutions. The online store navigation indicates a broad catalogue of devices and accessories aimed at improving communication and accessibility in different settings.
Customer experience themes point to practical, fit-for-purpose solutions and an understanding of the Deaf community's needs, reflecting the founders' lived experience. Clients interacting with Deaf-Quip can expect knowledgeable selection of assistive devices tailored to hearing impairment and support for choosing appropriate equipment for specific environments or workplace requirements.
Locally, Deaf-Quip is distinguished by its long-standing focus on assistive tech for the Deaf community and its Christchurch base in Avonside. The combination of specialist product categories and founders who bring direct community insight shapes its local character and service offering.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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